Free tool · the big one · no signup beyond email

What's wrong with my site?

The catch-all check. Paste your URL and get a real instant score across SEO, AI-readiness, speed, structure and trust — plus your top issues, ranked. It's the same first-pass scan behind my full website audit, run live on your page.

A fast, free health check of your website — for humans, Google and AI

You suspect something on your website is quietly holding you back, but you can't see what — and you don't want to pay an agency just to find out. This free website checkup gives you a fast, honest health check of your site through the three sets of eyes that actually decide whether you get found: the humans who visit, Google that ranks you, and the AI assistants that increasingly answer people's questions for them. Paste your address, and in seconds you'll see a real score and a plain-English list of what to fix first.

What this tool checks

The checkup looks at the things that quietly make or break whether people find and trust your site. In plain terms, it reviews:

• Security and trust
  Whether your site loads over a secure connection (the padlock in the browser) — visitors and Google both punish sites that look unsafe.
• Your title and description
  The headline and summary Google shows in search results. Weak or missing ones cost you clicks before anyone even reaches your page.
• Headings and structure
  Whether your page is laid out in a clear order (one main heading, sensible sub-headings) so people and search engines can follow it.
• Mobile friendliness
  Whether your page works on a phone, where most of your visitors actually are.
• Page speed signals
  Early read on Core Web Vitals (how fast and steady your page feels as it loads). Slow pages lose visitors and rankings.
• Schema markup
  Whether you use schema (the hidden code that tells Google and AI what your page is about) so you can show up as rich results and get quoted by assistants.
• AI readability
  Whether AI assistants can actually read and understand your page well enough to recommend you.
• Social sharing
  Whether your link looks right (a proper image and title) when someone shares it on social media or in a message.

Why it matters

Every website serves three audiences at once, and a problem with one usually hurts all three:

Human visitors

If your page is slow, hard to read on a phone, or doesn't look safe, people leave before they ever see what you offer. That's lost enquiries you never even know about.

Google

Search engines reward sites that are fast, secure, well-structured and clearly described. Miss those basics and you sink down the results — no matter how good your business is.

AI assistants

More and more people ask ChatGPT, Google's AI overviews and similar tools instead of scrolling search results. Those assistants only recommend pages they can clearly read and trust. Get the structure and schema right and you become quotable; get it wrong and you're invisible to a fast-growing slice of buyers.

How to read your results

Your score is a quick temperature reading out of 100, with a colour-coded band so you know where you stand:

• Strong
  Good bones, small leaks
  The basics are in place. There's still room to edge ahead of competitors, but nothing here is urgent.
• Leaking
  Online, but quietly losing visitors
  You're working, yet fixable gaps are sending some people, rankings and AI mentions elsewhere. Worth acting on soon.
• At risk
  Costing you today
  Structural problems are actively hurting your visibility and enquiries right now. The good news: all of it is fixable, and the list tells you where to start.

A low score isn't a verdict on your business — it's a to-do list. Every issue we surface is something you (or whoever maintains your site) can fix.

What to fix first

Don't try to fix everything at once. Work top-down:

1. 1. Close any security warning
   If your site isn't on a secure connection, sort that first — it undermines everything else.
2. 2. Fix your title and description
   Give every key page a clear, specific title and summary. This is the cheapest win for more clicks from search.
3. 3. Tidy your headings and add schema
   A clean heading order plus schema markup makes you easier for Google and AI to understand and recommend.
4. 4. Speed up your slowest pages
   Compress big images and trim anything heavy. Use the free Core Web Vitals checker to measure how fast and steady your pages feel.

Want to go deeper on a specific area? Check whether AI bots can reach your site with the AI crawler checker, see how quotable your content is with the answer-readiness checker, or browse every free tool in the free tools hub. When you're ready for the full picture — every check, your real search data and a ranked fix list — book the complete website audit.

Common questions

What does the score mean?

It's a fast, honest read of your page across the things that decide whether people, Google, and AI find and trust you — security, titles, schema, headings, mobile, social, AI-readability and more. A low score isn't doom: every issue listed is fixable, and the full audit tells you the order to fix them in.

Is this the same as the paid audit?

It's the free teaser — a real slice of the engine, capped to your top issues. The paid audit goes far deeper (every check, your live search data, a prioritised plan, a shareable report). Think of this as the "is anything broken?" smoke test.

Is the website checkup really free?

Yes. The checkup is completely free. You paste your website address, add an email so we can send your result, and you get your score and top issues straight away. There's no payment and no credit card.

How long does the checkup take?

Seconds. We scan your live page the moment you submit it and show your score and top issues right on the screen, then email you the same result so you have it on record.

Do I need to be technical to understand the results?

No. Everything is written in plain English for business owners, not developers. Each issue says what's wrong and why it matters, so you can hand the list to whoever maintains your site and they'll know exactly what to do.

What does it mean to be ready for AI assistants?

AI assistants like ChatGPT, Google's AI overviews and others read your pages to answer people's questions. If your page is clear, well-structured and uses schema (the hidden code that tells Google and AI what your page is about), assistants can quote you accurately. If it's messy, they skip you — and you lose a growing source of visitors.

Will checking my site change anything on it?

No. The checkup only reads your public page, exactly like a visitor or a search engine would. It never logs in, never edits anything, and never touches your files.