Your app is solid. Your marketing site renders in the browser, your docs look complete, your blog ships every week. And yet the demos, trials and "best tool for X" mentions don't match the effort. For SaaS, that gap is almost always technical and invisible: pages Google and AI can't actually read. Start with a free instant scan — your score and top issues in seconds, no signup.
Drop in your URL and get a score out of 100 plus your top issues, in seconds — the headline problems holding your site back, in plain English, with no signup and nothing to pay. It's a fast teaser, not the full picture: it points at the biggest leaks so you can decide whether the deep audit is worth it.
SaaS marketing sites fail in ways a brochure site never does. The product is great; the front door is built for browsers, not for the crawlers and answer engines that now decide who gets discovered. Here's what I find on SaaS sites again and again.
Your React, Vue or Next.js site ships a near-empty HTML shell and paints the real content with client-side rendering afterwards. Google's renderer can lag for days, and most AI crawlers don't run JavaScript at all — so your pricing, features and value prop are simply invisible to the systems sending you buyers.
Almost no SaaS site ships SoftwareApplication markup, so Google can't tell what category your product is in or what it costs. Missing FAQPage schema on your pricing and help pages means your clearest, most-asked answers never surface in search or AI results.
Docs sit behind a JavaScript router with no crawlable links, the docs subdomain has no sitemap, and auto-generated reference pages are too thin to rank. Your blog is your biggest organic asset — but if half of it is never indexed, you're paying writers to publish into the void.
Buyers now ask ChatGPT and Gemini for the best tool in your category before they ever Google it. To be in that answer you need server-rendered comparison and category pages, an llms.txt map, and content that states plainly what you do and for whom. Most SaaS sites give the assistant nothing to work with — so a competitor gets named instead.
Marketing pages, app subdomain, docs, blog and a marketing-vs-app split create the same content at multiple URLs. Without correct canonical tags, Google splits ranking strength across the duplicates and none of them wins — the classic SaaS subdomain trap.
Large JavaScript bundles, third-party tags and unsized hero images blow out Core Web Vitals on mobile. A slow first paint costs you trial sign-ups directly — and Google quietly deprioritises the page regardless of how good the copy is.
Each of these is fixable, and most are invisible from inside the company — the site works fine when your team loads it logged-in on fast laptops. The damage shows up as a pipeline that should be bigger. Want a quick gut-check first? Run the free instant scan or browse the free tools.
Beyond the instant scan, there are 12 free tools you can run on your SaaS site right now — a Core Web Vitals checker, an AI-crawler readiness check, a schema validator and more. No account, no email wall. Use them to spot-check a single page or sanity-check a release before it ships.
The free scan tells you something's leaking. The deep audit tells you exactly what, where, and what it's costing you. It's not an automated PDF dump — it's 149 checks across 15 categories, reviewed by a technical web architect, with every finding ranked by impact and paired with the specific fix and the reason it matters. For a SaaS site that means tracing render behaviour across every template, mapping the schema your product pages are missing, and checking crawl paths across your marketing site, docs and blog.
I'm Jerome Bilaos, a Technical Web Architect based in the Philippines, working remotely with companies worldwide. I rebuild and audit sites so they read clearly to all three audiences that matter now — people, search engines, and AI. SaaS sites are a particular focus because the failure modes are so consistent: great product, front door built for browsers only. The audit engine behind the free scan is the same technical lens I apply to every client build.
Real contact, no middlemen: [email protected].
Many SPAs render content with JavaScript after the page loads. If your pages ship an almost-empty HTML shell, Google's renderer can be delayed and AI crawlers — which often don't run JavaScript at all — see nothing. The free scan flags whether your key pages have real server-rendered content; the deep audit checks every template.
At minimum SoftwareApplication (with pricing/offers), Organization, and FAQPage on your pricing and help pages. Most SaaS sites ship none of it, so Google and AI can't tell what category your product is in. The deep audit maps the exact schema your product pages are missing.
Common SaaS causes: docs behind a JavaScript router with no crawlable links, thin auto-generated pages, a missing sitemap for the docs subdomain, or canonical tags pointing everywhere. The free scan gives you a quick read; the deep audit traces crawl paths across your marketing site, docs and blog.
Answer engines pull from pages they can read and trust: server-rendered comparison and category pages, clear product schema, an llms.txt map, and content that plainly states what problem you solve and for whom. The audit scores your AI answer-readiness and names the gaps.
No. The free instant scan is a fast teaser — a score out of 100 and your top issues, in seconds, no signup. The full 149 checks across 15 categories are part of the $297 human-reviewed deep audit only.
Yes. The deep audit is written so a founder understands it and an engineer can action it — reproducible findings, ranked by impact, with the specific fix and the reason it matters. Hand it straight to your dev team or back to me to implement.