Entity Clarity Checker: 8 Identity Signals Machines Read

Most SEO tools answer "can you be found?" This one answers a different question: "once found, can a machine tell who you are with confidence?" Those are not the same thing. You can rank for a keyword and still be a blur as a brand — easy to misname, easy to confuse with a competitor, easy to leave out of an AI's answer because the assistant isn't sure you're the entity it should cite.

This tool checks the identity layer that keyword tools usually skip.

What it checks: eight concrete signals

Paste a URL — usually your homepage, where your strongest identity signals belong — and the tool reads that one page for eight specific, machine-readable signals. It scores each pass or fail and gives you a total out of eight:

1. Identity schema (JSON-LD) — does the page declare an Organization, LocalBusiness, Person, or ProfessionalService block? This is the formal "this is the entity" statement. The tool reports which type it found.
2. Descriptive page title — present and at least 10 characters, naming something rather than just "Home".
3. Exactly one H1 — not zero, not three. Multiple H1s blur the primary topic for a machine; the tool reports the count and quotes the first one.
4. Meta description — present and at least 30 characters, so search and AI have a sentence to quote.
5. Brand logo or image — a logo <img>, a schema logo property, or an og:image. Any of the three passes, and the tool tells you which it found.
6. Linked social profiles (sameAs) — real links to LinkedIn, X, Facebook, Instagram, YouTube, or a schema sameAs array. This is what lets a machine cross-check that you're the same business everywhere.
7. Contact / location details — a tel: link, a mailto:, a street-address pattern, or schema address/telephone. Proof you're a reachable, verifiable business.
8. Open Graph identity — an og:site_name or og:title, so the brand has a clean label when the page is shared or parsed.

Each check comes back with a plain-English reason — what it found, or what's missing and why that costs you.

Why this is different from a generic SEO audit

Run a typical SEO crawler and you'll get a wall of issues: title length, broken links, missing alt text, crawl depth. Useful, but it's optimising your page for ranking. None of it asks the question this tool asks — does the page state, in code a machine can read, who the business actually is?

That question has become its own discipline. Google builds an "entity profile" — a fact-file of your official name, what you do, where you are, your logo, your verified profiles. AI assistants only confidently name and recommend businesses they can identify. Both depend on explicit, consistent signals: the JSON-LD Organization block, the sameAs links, the contact details that match across the web. A page can be technically flawless for SEO and still leave every one of those signals out. This tool isolates exactly that gap and shows you which of the eight you're missing.

What it does not do — and what that means

I want to be straight about the boundaries, because this is an area where tools oversell:

• It checks one page, the URL you paste. It does not crawl your whole site. Your homepage is the right page for identity signals, but the tool isn't auditing everything.
• It does not measure authority. Clear identity signals remove the reasons a machine would leave you out — but getting into AI answers also takes authority: other reputable sites mentioning and linking to you. This tool handles the groundwork, not the off-page reputation.
• It does not guarantee an AI citation. Anyone promising that is overselling. What clean signals do is make you nameable, trustable, and distinguishable from similarly named businesses. That's necessary. It isn't the whole story.
• It reads signals, not correctness of every field. It confirms the Organization block exists and names a type; it isn't a full schema validator.

What you'll see when you run it

A score — say, 5/8 — with a progress bar, followed by the eight checks as a list. Green tick or red cross on each, plus the reason: "Found a JSON-LD block declaring @type Organization," or "No tel: link, mailto:, street address or schema contact found — machines cannot verify how to reach you." The red items are your to-do list, roughly in priority order: the schema block first, then title, single H1, description, logo, social profiles, contact.

Who should run this

Any business that suspects it's getting confused with a competitor, misnamed in search, or simply skipped when someone asks an AI "who should I hire for this?" Especially worth running if you've never added structured data — that's the single most common red item, and the highest-leverage fix.

Check your entity clarity on your homepage and see how many of the eight you pass. To audit how people, search engines, and AI read your whole site — not just one page's identity tags — run the full AUDXY audit.