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Paste a URL. This checks whether the page tells Google and AI systems, in a machine-readable way, who your business is — so they can identify, trust and recommend you. Eight concrete identity signals, scored honestly.
Checks identity signals on one page (the URL you paste). It does not crawl your whole site.
AUDXY audits how people, search engines and AI read your whole site — not just one page's identity tags. See your top issues in seconds.
Run full AUDXY — free teaser →You know exactly who you are and what you do. The problem is that Google and the AI assistants people now ask for recommendations don't — unless your page says so in a way machines can read. The Entity & Brand Clarity Checker is a free brand identity test: paste a page and see, in plain terms, whether your name, your service and your location land clearly with search engines and AI, or get lost in the noise. If they get lost, you're easy to misname, mix up with a competitor, or skip entirely.
It reads the single page you paste and looks for the concrete signals that tell a machine who you are:
sameAs in schema) let machines cross-check that you're the same business everywhere.Three different audiences read your page, and only one of them is human. A visitor wants to feel they're in the right place and can reach you. Google wants to build a confident fact-file (an "entity profile") so it can show you for the right searches and put your name, logo and details in the result. AI assistants — the tools people increasingly ask "who should I hire for this?" — can only name and recommend businesses they can identify with certainty. Clear identity signals serve all three at once. Missing or contradictory signals quietly cost you with every one of them: the visitor hesitates, Google hedges, and the AI leaves you out of the answer.
Your score is a simple count of identity signals present out of eight. There's no pass-or-fail trophy — it's a clarity meter.
A good result (most or all signals green) means your business name, what you do, and where you are are stated in machine-readable terms. A search engine or AI can identify you with confidence and tell you apart from similarly named businesses — that's the goal.
A weaker result (several red) isn't a disaster, but each red item is a gap where a machine has to guess about you — and guessing is exactly where you get misnamed, confused with someone else, or skipped. Treat the red items as a to-do list, not a verdict. Most are quick edits to your homepage, not a rebuild.
Work top-down — the highest-leverage fixes first:
sameAs) prove you're a real, verifiable, locatable business.Search engines and AI assistants don't "read" your page the way a person does — they look for explicit, structured signals that say this is the entity, here's its name, here's how to verify it. When those signals (JSON-LD Organization schema, a clear title, a logo, linked social profiles, real contact details) are present and consistent, Google can build a confident entity profile and AI tools can name and recommend you accurately. When they're missing, you're a blur — and machines don't recommend blurs.
An entity is simply a thing the internet recognises as a distinct, real-world person, place or organisation — your business. Google keeps a kind of fact-file on entities it trusts: the official name, what they do, where they are, the logo, the social profiles. When your page states those facts in code that machines can read, you help Google and AI tools build an accurate fact-file on you instead of guessing.
It's one important slice of it. Traditional SEO (search engine optimisation, the work of getting found in search) cares about keywords, links and speed. Entity clarity is about identity: making sure the search engine and AI assistant know who you are with confidence. You can rank for a keyword and still be a blur as a brand. This tool focuses on the identity layer that keyword tools usually ignore.
There's no switch that guarantees it, and anyone promising that is overselling. What clear identity signals do is remove the reasons a machine would leave you out — it can now name you, trust you and tell you apart from similarly named businesses. That's the groundwork. Authority (other reputable sites mentioning and linking to you) does the rest.
Fix the red items above, in order: add a JSON-LD Organization or LocalBusiness block (see what you're missing with the free Schema Generator), write a descriptive <title> and meta description, keep exactly one <h1>, show a logo, link your real social profiles (and list them as sameAs in schema), and expose real contact details (tel:, email, or address). Each one makes you easier for a machine to identify — and harder to confuse with someone else.
No — it checks the single page whose URL you paste, usually your homepage, which is where your strongest identity signals belong. To see how people, search engines and AI read your whole site, run the free AUDXY website audit, which looks well beyond one page's identity tags. You can also browse every free tool in the toolkit.