Free tool · no signup
Paste a URL and instantly see whether the page shows the E-E-A-T signals — Experience, Expertise, Authoritativeness and Trust — that Google and AI assistants weight when they decide who to trust, cite and recommend. Named author? Dates? Real citations? Clear identity? We check seven concrete signals.
"Pass" only shows when the signal is genuinely present in the page's HTML. Each line gives the concrete reason.
This checks one page's trust signals. AUDXY audits E-E-A-T + how people, search and AI read your whole site — and turns it into a prioritized fix list.
Run full AUDXY — free teaser →E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust — the framework Google's human quality raters use to judge whether content deserves to rank, especially for "your money or your life" topics like health, finance and legal. It's not a single score; it's a pattern of signals: a real named author, publish and update dates, links to authoritative sources, a clear organization behind the site, visible credentials, and standard trust pages. AI assistants like ChatGPT, Claude, Perplexity and Gemini lean on the same cues. They pull answers from pages they can verify, and they preferentially cite content that looks accountable — written by someone, dated, sourced, and tied to a real entity. A page with none of those signals reads as anonymous and unsupported, so it gets skipped in favor of one that looks trustworthy.
Start with the signals this tool checks. Add a real byline with the author's name (and a short bio linking to an about/team page that shows credentials). Show a publish and updated date — and keep content current. Cite your sources: link out to authoritative references for any claim or statistic. Make your organization unmistakable with Organization or LocalBusiness structured data and a clear about page. Add the baseline trust pages — privacy policy, terms, and contact. Finally, write from first-hand experience: specific numbers, named people, direct quotes and "we tested / in our experience" detail beat generic, scraped-sounding copy. Fix these and you become the page Google ranks and AI quotes — instead of the one it passes over.