Your firm's site can load fine and still lose the client who searched "belastingadviseur in de buurt" at 11pm. The free instant scan reads your site the way Google and an AI assistant do, and hands you a score out of 100 plus your top issues — in seconds, no signup. Then you decide whether the gaps are worth fixing.
Amsterdam is a pragmatic, ROI-driven market. Your prospective clients are English-fluent, they compare firms quickly, and they are sharp about data and GDPR. When a business owner in De Pijp or a founder near the Zuidas needs a tax advisor or financial planner, they do not phone three firms — they search, they skim, and they ask an AI assistant for a shortlist. Whichever firm's website is the most legible to those readers wins the enquiry, often before the better-qualified firm down the canal even gets a look.
That legibility is technical, not cosmetic. An accountancy or advisory site is held to a higher bar than most — Google classifies money advice as YMYL, so trust has to be provable in the markup, not just implied by a nice design. The free scan is where you start: it tells you, in seconds, whether your site is quietly leaking that trust.
These are the failure points I see again and again on Dutch advisory firms' sites. None of them show up as a broken page — which is exactly why they go unfixed for years.
Your RB or AA registration, your named partners, your years handling Box 3 and VPB returns — a human reads them in your "About" page, but Google and an AI assistant often can't, because nothing in the structure says "this is a regulated, experienced firm." Your hardest-won credibility is invisible at the exact moment it should count.
Without AccountingService or FinancialService schema, an assistant asked for "an accountant near the Zuidas" cannot confirm you do that work, in that area, as a real firm — so you are left out of the answer entirely.
Inconsistent NAP details, a thin or unverified Google Business Profile, no clear service-area signals for Amsterdam's districts. The result: "belastingadviseur in de buurt" searches route to a competitor whose details simply line up.
Demand spikes around the Dutch aangifte deadline and year-end planning. If your busiest service pages aren't cleanly indexed, or load slowly on mobile, that once-a-year surge of high-intent visitors bounces — and the lead is gone until next year.
Drop in your firm's URL and the free scan runs a real check on your live pages, then gives you a score out of 100 and your top issues — the handful of problems doing the most damage right now. No call, no signup, results in seconds. It's the fast read: enough to know whether your site is quietly costing you clients in Amsterdam, and which gaps to look at first.
To be clear about what the free scan is and isn't: it is the headline, not the whole story. It surfaces your worst few issues, not the exhaustive list. The full 149-check breakdown belongs to the deep audit below.
Beyond the scan, there are 12 free tools you can run on your firm's site with no signup. Check whether AI assistants can even read your pages, get a quick read on how fast and stable a service page feels on mobile, or sanity-check your titles and descriptions. For an advisory firm, the two worth running first are the ones that tell you whether you're machine-readable at all — because that's where the trust leak usually starts.
When the free scan tells you there's something worth fixing, the deep audit is where you get the complete map. It's 149 checks across 15 categories — not an automated PDF dump, but a human-reviewed, prioritised report tuned for what actually matters to a money-advice firm in Amsterdam.
A firm's site drifts: a new partner page, a CMS update before tax season, a quiet hosting hiccup. Audit clients can stay in the loop with monthly re-scans and always-on uptime monitoring, so a problem gets caught before it costs you an enquiry — and your trust signals don't quietly decay between busy periods. It's a soft, optional layer; ask about it when your report lands.
Accountants and financial advisors give money advice, so Google treats your pages as YMYL (Your Money or Your Life) and holds them to a higher trust bar. A pragmatic Dutch client and Google both want to see who is behind the advice — named advisors, RB or AA registration, real credentials and reviews. Much of that trust lives in things machines can't read unless the structure makes them readable. The audit checks exactly that.
A score out of 100 and your top issues, in seconds, with no signup. It's a fast read on whether your site is leaking visibility — not the full 149-check audit. The deep $297 audit is where the complete, prioritised fix list lives.
Yes. Without AccountingService or FinancialService schema, Google and AI assistants can't reliably tell what services you offer, where you operate in Amsterdam, or that you're a regulated firm. So when someone asks an assistant for a tax advisor near them, you're simply not in the shortlist. The audit maps every schema gap page by page.
I'm based in the Philippines and serve Amsterdam firms remotely, so I never fabricate a local address. The audit assesses your own NAP — name, address, phone — for consistency across your site, your Google Business Profile and directories, because inconsistent details are a common reason "belastingadviseur near me" searches skip a firm.
That's exactly when indexing and speed problems cost the most. If your busiest pages are slow on mobile or not cleanly indexed, the seasonal demand around Dutch tax deadlines lands on a competitor instead. The audit checks Core Web Vitals and crawl integrity on the pages that carry your seasonal traffic so the spike actually converts.
It works in your favour. Manila runs ahead of CET, so I do focused overnight work on your audit and fixes while Amsterdam sleeps, then we have a clear afternoon overlap for calls. You wake up to progress. Everything's in English, and the process is GDPR-aware throughout.
Comparing options? See the same audit for accountants & financial advisors everywhere, every niche we cover in Amsterdam, or the main website audit overview.
Same audit, written for the market you actually sell in.