In the financial capital of the UK and Europe, your website competes against the deepest-pocketed firms on earth — and the GBP cost of a click reflects it. Before you spend another pound, get a free instant scan: your score out of 100 and your top issues, in seconds, with no signup. It reads your live site the way Google and an AI assistant actually do — then shows you what's quietly costing you clients.
London is where money decisions get made — and where the buyers making them have changed how they choose. A director vetting a new accountant, a couple choosing an IFA for their pension, a startup founder looking for an R&D tax specialist: increasingly, none of them start on Google. They ask ChatGPT or Perplexity "who's a good chartered accountant near Liverpool Street?" and read the answer the machine hands back. If your firm isn't legible to that machine, you're not in the shortlist — you're not even in the room.
That's a harder problem here than almost anywhere. London is the financial capital of the UK and Europe, which means you're up against magic-circle-adjacent firms, City practices with in-house marketing teams, and national chains all bidding on the same terms — at some of the highest GBP cost-per-clicks in the world. Paid traffic is brutal. Which makes the part you own — a website that machines and humans both trust — the cheapest competitive edge you've got. The free instant scan is where you find out if you're using it.
This audit is run remotely from the Philippines, roughly eight hours ahead of GMT. In practice that's a quiet advantage: the work happens while London sleeps, so fixes and reviews land overnight and you wake up to progress, not a queue.
These aren't generic SEO gripes. They're the specific places a regulated money-advice firm in a hyper-competitive market loses clients without ever seeing it happen.
Drop in your URL and the scanner reads your live pages in seconds, then returns a score out of 100 and your most urgent issues — the headline gaps in your schema, speed, indexing and credibility signals. That's it: an honest read, instantly, before you decide anything. No 149-item report at this stage, no call, no catch — just enough to see whether there's something worth fixing.
Beyond the scan, there's a whole toolbox you can run for nothing — a Core Web Vitals checker, an AI-crawler checker, a website checkup and more. For a London finance firm, they're a fast way to gut-check the exact leaks above before committing to anything.
If the free score tells you there's a problem worth fixing, the paid deep audit is where it gets named, ranked and solved. A human-reviewed report — not an automated PDF dump — covering every layer that matters to a regulated London finance firm: AccountingService and FinancialService schema, E-E-A-T credibility markup, local SEO for your boroughs, Core Web Vitals on your seasonal money pages, indexing integrity and AI-readability — each issue ranked by what it's actually costing you, with the exact fix.
A finance site drifts — a new service page, a CMS update, a quiet server hiccup the week before deadline season. Firms that want to stay clean can add an optional monitoring membership: monthly re-scans that catch regressions early and uptime alerts so you're never silently down during peak demand. Entirely optional, and only worth discussing once your report has landed.
The scan and the audit will tell you precisely what's broken. But when the fix isn't a checkbox — when your site needs its information architecture, schema layer and credibility structure genuinely rebuilt so it earns trust from people, search and AI alike — that's a job for a Technical Web Architect. That's me, Jerome Bilaos. I rebuild sites for businesses and agencies across the UK, Australia and the US, working remotely from the Philippines — no London office, real contact only.
Yes. It reads your live pages and returns a score out of 100 plus your top issues in seconds — including whether you carry AccountingService or FinancialService schema, whether your London location is machine-readable, and whether your key money pages are indexable. No signup. The deeper 149-check report is the paid $297 audit.
Search engines and AI assistants apply their strictest quality bar to money topics. London buyers compare firms in ChatGPT and Perplexity before they call. If your FCA status, qualifications and named advisers are only visible to a human reader and never marked up in code, the machines deciding who gets recommended can't see your credibility.
Brand searches are easy; competitive "near me" searches across London's boroughs are won on consistent NAP, LocalBusiness and AccountingService schema, and a clear service-area structure. Most firms have a half-built version, so they show up for people already looking for them and vanish for everyone else. The scan flags it; the deep audit maps the fix.
Yes. An audit is read from markup, performance data and indexing signals — none of which require being in London. Being about eight hours ahead of GMT means your fixes happen overnight, so you wake up to progress. No London office; contact is [email protected] or the booking page.
That's exactly when speed and indexing cost you most. If your tax-return and Self Assessment pages load slowly on mobile or aren't fully indexed, the demand you've earned lands on a competitor. The audit checks Core Web Vitals and crawl integrity on your highest-intent seasonal pages so the January surge converts.
The instant scan is free — score plus top issues, no signup. The full deep audit (149 checks across 15 categories with a prioritised fix list) is a one-time USD $297. There's also an optional monitoring membership for firms that want monthly re-scans after the fixes land.