A burst pipe in Clapham or a dead boiler in Hackney doesn't wait. The homeowner grabs their phone, searches, and rings the first trade that loads fast, shows a tap-to-call number, and looks reviewed. In London that's a five-second race against a dozen rivals on Checkatrade and MyBuilder. Start with a free instant scan: drop in your site and get a score out of 100 plus your top issues in seconds. No signup, nothing upfront.
A contractor's market is nothing like a high-street shop's. You don't have a window people walk past; you have a phone screen people glance at while standing over a leak. And in London that screen is the most contested in Europe. For a single "emergency electrician near me" in Zone 2, the homeowner sees Google's local pack, a stack of paid ads, two or three directories, and your competitor — all before they scroll. Because London is the UK and Europe's financial capital, the cost of buying a top spot for terms like "boiler repair London" or "loft conversion London" is punishing: some of the highest pay-per-click prices in the country. Every pound you hand Google for a click your own site then fails to convert is a pound spent twice.
That's why the free instant scan matters more here than almost anywhere. A London homeowner meets your business on a phone, usually in a hurry — a flooded kitchen, no heating in February, a half-finished extension and a deadline. Increasingly they ask ChatGPT or Perplexity "who's a reliable plumber in Wandsworth" before they even open Google. If your site is slow on mobile, hides your number, doesn't tell search which boroughs you actually cover, or is invisible to AI engines, you lose the job before anyone sees your five-star reviews or your portfolio of finished work. The scan reads your live site the way those three audiences do — people, search and AI — and shows you, in seconds, whether that's happening to you.
It is a teaser, and it is honest about that. Drop your URL into the scanner and within seconds you get the two things that tell you whether there's a problem worth fixing — no signup, no call, no card.
One number for how your live pages read to people, search and AI today. In a market as crowded as London's trades, a middling score is the difference between catching the urgent "near me" call and watching it go to the firm one tap above you.
The handful of biggest problems the quick check can spot — in plain English, not jargon — so you can see at a glance what's most likely costing you quote requests and emergency calls from London homeowners on mobile.
The free scan is a quick read, not the full picture. It does not run all 149 checks — that depth is the paid deep audit further down. No inflated promises, no "free 149".
The scanner lives on the main audit page. It checks your live London contractor or home-services site and shows your score and top issues in seconds.
These aren't generic tips. They're the failures that hit trade and home-services websites in a market this dense — each one a London homeowner who never reaches your quote form or your phone, lost to the firm one rung up the results.
Most contractor leads are urgent and one-handed: a leak, a fuse box that tripped, no hot water. If your homepage takes four seconds to paint on a phone — fat hero photos of finished jobs, a slider, a chat widget loading before your number does — the panicked homeowner taps back and rings whoever opened cleanly. In London they have a dozen alternatives one swipe away, so you don't get a second load.
A contractor lives on the call. Yet on countless trade sites the number is an image, or buried in a footer, or not a tappable tel: link — so a homeowner standing over a flood has to memorise digits and dial by hand. Half don't bother; they ring the next result whose number was one thumb away. The scan catches when your most important conversion isn't even clickable on a phone.
You don't have a shopfront — you drive to jobs across Camden, Lewisham, Wandsworth, Ealing. Without service-area markup and real borough or area pages, Google has to guess your patch, and in a city this segmented guessing means you simply don't appear for "electrician in [borough]" in postcodes you work every week. That's whole districts of demand you never even compete for.
For a London builder or plumber the "request a quote" form is the cash register. A ten-field form, inputs that don't fit a phone screen, a layout that jumps as it loads and drops what they typed — every snag is a homeowner who gives up and messages a rival on MyBuilder instead. London customers are time-poor and spoilt for choice; a clumsy form is revenue walking out the door.
Londoners screen trades hard — they're letting a stranger into their home. Gas Safe registration, NICEIC or TrustMark accreditation, public-liability cover, real before-and-after photos and Google reviews are exactly what wins the job. But without review structured data the gold stars never render in search, and trust badges hidden three clicks deep do nothing. Against a rival showing stars and credentials up front, the invisible business loses the click.
"Recommend a reliable builder in Islington" is increasingly asked of ChatGPT or Perplexity, not a directory — and London's professional and lettings crowd are early adopters who outsource the vetting to AI. With no llms.txt and no clean Service or LocalBusiness structured data, those engines have no map of your firm, so they name a machine-readable competitor. Most London trades haven't closed this gap, which makes it a genuine edge today.
Before any audit, you can self-diagnose. The free tools let you spot-check the things that hit London trade sites hardest — how fast and stable your pages feel on a phone, and whether AI engines can even read you — at no cost and with no email.
A quick read on how fast and stable your pages feel on mobile — the metric that decides whether the emergency "near me" call rings you or the firm above you. Run the Core Web Vitals checker.
A fast overall gut-check of your site's health in one pass. Start with the website checkup.
See whether ChatGPT and Perplexity can actually read and recommend your trade to London homeowners. Try the AI crawler checker.
The free scan tells you whether something is wrong. The deep audit tells you exactly what, where, and what to do first. It's not an automated PDF dump — it's 149 checks across 15 categories, read and prioritised by a human, with every finding written so you can action it yourself, hand it to whoever runs your site, or hand it back to me. For a London contractor weighing it against another month of expensive directory leads and ad spend, it's the cheapest honest second opinion you'll get.
A London trade site drifts — a new service page, a plugin update, a quote form that quietly stops sending emails right in the middle of your busiest week. Audit clients can stay in the loop with monthly re-scans that catch problems early and always-on uptime monitoring that flags the moment your site goes down — because a dead site during a cold snap is leads ringing the competition. It's optional and low-key — just ask about ongoing care when your report lands.
A scanner can tell you a page is slow, a number isn't clickable, or a schema is missing. It can't restructure your service pages so each trade ranks for its own London search, build out borough area pages so every postcode you cover can find you, or rebuild a quote form that actually converts on a phone. When that's what you need, that's me — Jerome Bilaos, a Technical Web Architect based in the Philippines, working remotely with businesses worldwide. I rebuild and maintain sites for service businesses that live or die on local search and mobile enquiries — exactly the pressure a London contractor feels every day, including trade and home-services firms elsewhere.
Because the Philippines runs roughly eight hours ahead of London (GMT), a question you send after your last job of the day is often answered before you load the van the next morning — the work happens overnight, on your schedule, with senior technical delivery and none of a London agency's overheads. See how I work across the portfolio, check that I cover your area on the locations page, or book a call to talk it through. Real contact only: [email protected] — no call centre, no sales team, and no fabricated London address.
No. The free instant scan is a quick teaser — a score out of 100 and your top issues in seconds, no signup. The 149 checks across 15 categories are the paid $297 deep audit, which is reviewed by a human.
Emergency home-services searches in London are won in seconds, one-handed, by someone with a leak or no heating. If your site loads slowly, hides your number below the fold, or doesn't tell Google which boroughs you cover, the caller taps back and rings the first firm that loaded fast and showed a tap-to-call number and reviews. The scan flags exactly those mobile-speed and click-to-call issues.
Yes, and it's one of the biggest leaks for London trades. You travel to jobs across Camden, Hackney, Wandsworth and beyond, but without service-area markup and proper borough pages Google can't tell which parts of London you serve — so you vanish from "electrician in [borough]" searches in postcodes you work every week. The audit checks your Service and LocalBusiness markup and your area-page structure.
Absolutely. For a London contractor the quote form is the till. A long form, broken fields on a phone, or a "request a quote" button buried below a slow hero is the difference between a booked job and a bounce — and London homeowners have a dozen rivals one tap away on Checkatrade or MyBuilder. The audit reviews your quote flow on mobile and the speed of the page it lives on.
That's exactly what AI-readiness checks. More London homeowners now ask ChatGPT or Perplexity "who's a reliable electrician in Islington" before opening Google. With no llms.txt and no clean Service or LocalBusiness structured data, those engines can't read or recommend you — so a machine-readable rival gets named. Most London trades haven't closed this gap yet, which makes it a real edge.
Yes, entirely remotely. I'm based in the Philippines, roughly eight hours ahead of London (GMT), so a question you send after your last job is often answered before you load the van next morning — the work happens overnight. Senior technical delivery, no London agency overheads, and real contact only: [email protected]. No fabricated local address.