A single qualified case can be worth more than your entire year of web spend — which is exactly why paid search is so brutally expensive in legal, and why a technically clean site that wins organic and AI visibility is the real edge. Start with the free instant scan: drop in your firm's URL and get your score out of 100 plus your top issues in seconds. No signup, nothing upfront.
The instant scan reads your live pages the same way Google and AI assistants do, then hands back a score out of 100 and your biggest issues straight away. No call, no catch, no account. It's the fastest honest read you'll get on your firm's website.
Scan my site — free →The free instant scan is a fast read across the five areas below. It hands back your score out of 100 and your most important issues in seconds — that's the teaser, not the whole audit. It does not run every check on your site. The full depth — 149 checks across 15 categories, ranked by what each is costing your firm — is the optional paid deep audit only.
Legal is one of the most expensive verticals in all of paid search — a single personal-injury or commercial-litigation click can run into the tens or hundreds of dollars. That economics makes organic and AI visibility decisive: the cases you win for free are the ones a rival is paying a fortune to chase. And legal sites lose that ground in places most firm websites never look. Here's where it actually happens.
Most firm sites never tell Google or AI — in machine-readable code — that they're a law firm, which practice areas they cover, or who their attorneys are. Without LegalService and Attorney schema, search engines guess, and the rich results and AI recommendations go to the firm that spelled it out.
Multi-location, multi-practice firms tend to grow a tangle: "DUI defense" lives under three different paths, location pages near-duplicate each other, and the money pages sit four clicks deep. Google splits the ranking authority across the copies — so none of them rank, and your best cases land on a competitor.
Legal content is YMYL — Your Money or Your Life — so Google applies extra scrutiny to E-E-A-T (Experience, Expertise, Authoritativeness, Trust). Stock-photo bios, no named author, no bar credentials and no citations quietly suppress rankings no matter how polished the design looks.
Prospective clients increasingly ask an AI assistant for a lawyer before they ever open a search page. If your practice-area pages aren't cleanly structured and machine-readable, the assistant simply can't quote or recommend you — you're left out of the answer and never know it happened.
A confidential intake form that isn't on HTTPS, a phone number that isn't tappable on mobile, no clear "free consultation" path — every point of friction is a high-value lead that bounces back to Google. Slow mobile pages make it worse, since that's where most legal searches start.
When your firm name, office address and phone number don't match across your site, schema, and directories, both Google and AI lose confidence in who and where you are — and a clean, consistent competitor outranks you in the local pack for the cases nearest to your office.
Want a fast gut-check before the full audit? Run the free tools on your own site — a quick website checkup, a Core Web Vitals reading, and an AI-crawler check that tells you whether assistants can even read your practice-area pages.
Beyond the scan, there are 12 free tools you can run on your firm's site any time — a quick website checkup, a Core Web Vitals reading, an AI-crawler check, and more. No login, no limits worth worrying about. Use them to gut-check a new practice-area page before it goes live, or to keep an eye on the pages that bring in your best cases.
The deep audit reads every page the way humans, Google and AI do and hands back the plain-English fix for each — 149 checks across 15 categories, human-reviewed and ranked by what they're actually costing your firm. It's optional, and the fee credits in full toward fix work if you hire Jerome to implement it.
The scan and the deep audit are run by Jerome Bilaos, a Technical Web Architect based in the Philippines who serves law firms remotely worldwide. He rebuilds and maintains sites for businesses and agencies across Australia and the US, and the same technical lens behind those builds — schema, structure, speed, indexing and AI-readability — powers this audit.
No account managers, no severity theatre, no vague "improve your SEO." Real findings, written so they land whether you're the managing partner, your marketing lead, or the developer who'll action them. Curious who that is before you scan? Take a look at the portfolio or the main site, or see audits for other cities and industries. Questions first? Reach out at [email protected] or book a call.
Yes. The instant scan is completely free — no signup, no card. Drop in your URL and you get your score out of 100 plus your top issues in seconds. The 12 free tools are free too. Only the optional deep human audit is paid (USD $297).
A score out of 100 and your most important issues, instantly — a fast read across SEO and indexing, speed, site structure, AI-readability and trust signals. It's a teaser, not the full thing: it does not run all 149 checks. That depth is the paid deep audit only.
Schema is hidden code that tells Google and AI exactly that you're a law firm, which practice areas you cover, where you operate and who your attorneys are. Without it, they guess — so the firm that spelled it out gets the rich result and the AI recommendation, and you get skipped.
Legal content is YMYL — Your Money or Your Life — so Google applies extra scrutiny to E-E-A-T (Experience, Expertise, Authoritativeness, Trust): named attorney bios, bar credentials, real authorship and a clear physical presence. Thin or anonymous practice-area pages quietly suppress rankings no matter how the site looks.
More potential clients now ask ChatGPT, Gemini or Google's AI for a lawyer before they open a results page. If your practice-area pages aren't machine-readable and well-structured, the assistant can't quote or recommend you — you're left out of the answer entirely and never know it happened.
A human-reviewed report of 149 checks across 15 categories, every issue ranked by what it's costing you, with the exact plain-English fix for each. The $297 credits in full toward fix work if you hire Jerome to implement it.
It takes seconds and costs nothing. Get your score and top issues, then decide whether the deep audit is worth it.