In one of Europe's most expensive paid-search verticals, an Amsterdam law firm can't out-bid its way to growth — organic visibility and visible trust decide who gets the call. Start with a free instant scan: drop in your URL and get a score out of 100 plus your top issues in seconds. No signup, nothing upfront.
Amsterdam's legal market is unusually direct. Clients here — from a Zuidas corporate team to an English-speaking expat needing employment or immigration help — research in English, compare firms on substance, and decide on the strength of what they can verify. They are GDPR-aware and allergic to vague marketing. So when a kantoor pours budget into PPC for terms like "advocaat arbeidsrecht Amsterdam," the click cost is brutal and the qualified lead still lands on a homepage that quietly fails the trust test. The free scan exists to surface that gap fast: in seconds you see your score and the handful of issues hurting you most — not a 200-line report, just a clear read on whether the structure underneath your firm's site is helping you win cases or leaking them. From there you decide if a deeper look is worth it.
These are the patterns I see again and again on Dutch legal sites — none of them visible to the partners, all of them costing qualified cases.
Without structured data naming your practice areas and Amsterdam location, Google and AI can't tell an arbeidsrecht specialist from a generalist. A search for an English-speaking lawyer in the city surfaces the firm that spelled it out — not yours.
Your strongest pages — arbeidsrecht, ondernemingsrecht, immigration — sit under nested menus, so ranking authority splits across half-built duplicates instead of concentrating on one page that earns. The free scan flags the buried depth.
Legal services are YMYL — "your money or your life" — content Google holds to a higher trust bar. A bio with no credentials, no Orde van Advocaten standing, no real expertise signal reads as anonymous, and anonymous loses to a named, decorated competitor.
A contact or case-intake form served without proper HTTPS is both a GDPR exposure and a browser warning that scares off a prospect mid-enquiry — the exact moment a high-value matter walks away.
Expats increasingly ask ChatGPT or Gemini "who's a good employment lawyer in Amsterdam?" before opening a browser. With no machine-readable map of your firm, you're simply absent from the answer.
A partner-heavy homepage stacked with stock imagery fails Core Web Vitals on the phone — where most first-touch legal searches now happen — and Google quietly demotes it regardless of how good the firm is.
No 149-point report, no signup, no call. The free instant scan reads your live site and hands back a single clear score plus the issues hurting you most right now — enough to know whether the foundations under your firm's site are sound. It's the honest first look before you spend a euro.
If you want to test a single suspicion before the full scan, the free tools library covers it — no signup. A few that Amsterdam firms reach for first:
The free scan tells you that something's leaking. The deep audit tells you exactly what, where, and what to do first. It's a human-reviewed report — not an automated dump — written for a law firm: every finding ranked by what it's costing you in lost matters, with the precise fix in plain English you can action, hand to your web team, or hand back to me.
The fee credits toward any fix work, so the audit pays for itself if you hire me to implement it.
A firm's site drifts: a new associate's bio goes up untagged, a practice-area page gets duplicated, a plugin update quietly breaks your schema. Audit clients can opt into monthly re-scans and always-on uptime monitoring, so problems get caught before a high-value enquiry ever sees them. It's a soft option, not a lock-in — ask about ongoing care when your report lands.
Automated scans are good at pointing. They can't re-architect a practice-area hierarchy, write schema that an answer engine actually trusts, or rebuild an intake flow that's both secure and GDPR-clean. When you've seen the findings and you need a Technical Web Architect to do the rebuild, that's me — Jerome Bilaos.
I work remotely from the Philippines, serving Amsterdam firms across the CET day. The time difference is a feature: structural and content work happens overnight for you and is ready by morning, with a clear afternoon overlap for calls. No fabricated local address, no boilerplate agency — just direct, verifiable work and real contact.
See how I think about architecture on the Technical Web Architect page and the portfolio, or book a call. Reach me directly at [email protected].
A score out of 100 and your top issues in seconds — no signup. It flags the obvious leaks like missing structured data, a slow mobile load or a non-HTTPS intake form, so you can see whether a deeper look is worth your time before spending anything.
The audit is technical, not legal. It checks how your site is built and read by Google and AI — including GDPR-relevant items like an HTTPS intake form and a consent setup that doesn't quietly break your analytics. Your Orde van Advocaten obligations and legal copy stay with your firm.
Attorney and LegalService structured data tells Google and AI exactly what you practise and where. So a search — or an AI question — for an English-speaking employment or immigration lawyer in Amsterdam can surface your firm in rich results and AI answers, instead of only your competitors.
I work remotely, serving Amsterdam across the CET day. The time gap means structural work runs overnight for you and is ready by morning, with a reliable afternoon overlap for calls. No local address is fabricated — contact is real: [email protected] or a booked call.
The free scan is $0. The full deep audit is USD $297, one-time, per site — 149 checks across 15 categories, human-reviewed, with a prioritised fix list. The fee credits toward any fix work if you hire me to implement it.
Yes. After the deep audit, firms can opt into monthly re-scans and uptime monitoring, so a new practice-area page, an untagged bio or a quiet outage gets caught before it costs you a qualified enquiry.