Clinics & Healthcare

Website Audit for Clinics & Healthcare

A patient deciding where to get care doesn't compare your clinical skill — they compare websites, on a phone, in under a minute. Health is a high-trust subject, so Google and AI engines judge your site harder than almost any other. Run a free instant scan and see, in seconds, your score out of 100 and the top issues quietly costing you bookings. No signup, nothing to pay, no call to book.

✓ Free instant scan✓ No signup, nothing upfront✓ Score in seconds
The free scan

What the free scan shows you

Drop your web address into the free instant scanner and it reads your live pages the way Google and an AI engine actually do. In a few seconds you get a score out of 100 and the most important issues holding you back — a fast headline read, no signup, no wait. It is not the full 149-check audit; it's the teaser that shows you whether there's something worth fixing. The headlines it surfaces for a clinic site:

  • SEO & indexing — can Google find, read and rank your treatment and location pages, or is it quietly skipping or duplicating them?
  • Mobile speed & Core Web Vitals — how fast and stable your pages feel on a phone, where the overwhelming majority of "near me" health searches happen.
  • Structure & schema — whether your pages carry the signals that tell Google what you treat and who your practitioners are.
  • AI-readiness — whether assistants like ChatGPT and Gemini can read and recommend your clinic, or leave you out of health answers entirely.
  • Trust signals — the contact, credibility and accessibility markers that tell both patients and machines you're the real, safe choice.

It's genuinely free and there's no account to create — the scan just runs and emails you the full report link.

Where it matters here

Clinics & healthcare: where sites quietly leak

Healthcare sites fail in ways most industries never face. The problems below are specific to clinics, dental and medical practices, allied health and aesthetics — and each one costs you patients without ever showing up as a complaint.

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The YMYL trust bar is higher

Search engines classify health as "Your Money or Your Life" and demand stronger proof of expertise and credibility before they'll rank you. A generic agency site that would rank fine for a café gets quietly held back for a clinic — missing practitioner credentials, no clear authorship, thin treatment pages and absent trust markers all drag you down where it matters most.

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Missing MedicalBusiness & Physician schema

Most clinic sites carry no structured data at all, or generic LocalBusiness markup. Without MedicalBusiness, Physician and MedicalProcedure schema, Google and AI can't reliably tell what you treat, who practises there, or your hours and locations — so you lose rich results and get skipped in AI health answers even when your care is excellent.

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A booking step that dies on mobile

Patients book on their phones, often one-handed, often in a hurry. A slow-loading embedded booking widget, a tiny tap target, a form that reloads and loses their details, or a phone number that isn't tappable — each quietly ends the booking. Many clinics rank well and still bleed appointments at the very last step.

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Local SEO that doesn't match how patients search

People search "physio near me", "dentist open Saturday", "[suburb] skin clinic". If your locations, hours and services aren't structured and consistent across every page and your Google profile, you lose the map pack and the "near me" results — the exact moment a nearby patient was ready to choose someone.

Accessibility barriers that block real patients

Older patients, vision-impaired patients and people with motor difficulties are a core part of any clinic's audience — yet low-contrast text, unlabelled form fields, missing alt text and keyboard traps lock them out. Beyond losing those bookings, healthcare accessibility is a genuine compliance exposure most clinic owners never see.

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Invisible to AI health queries

"Best dermatologist for acne near me", "clinic that does [procedure]" — patients increasingly ask an assistant first. If your site isn't machine-readable, with clean structure and an llms.txt map, the assistant simply can't quote you. You're not rejected; you're never considered.

Want a fast gut-check on one of these before the full scan? The free Core Web Vitals checker reads your mobile speed, and the free AI crawler checker tells you whether assistants can read your site at all.

More free value

Try the free tools too

Beyond the scan, there are 12 free tools you can use right now with no signup — a quick website checkup, a Core Web Vitals checker, an AI crawler checker and more. They're handy for a fast read on one thing at a time before you run the full scan, and they're free to use as often as you like.

Want the full picture?

Go deeper with the $297 deep audit

The free scan shows the headlines. The deep audit is the complete picture: 149 checks across 15 categories, human-reviewed, reading every page the way patients, Google and AI do — from your MedicalBusiness and Physician schema to mobile booking flow, local SEO, accessibility and AI-readability. You get the plain-English fix for each issue, ranked by what it's actually costing you in bookings.

$297 USD
one-time · full human-reviewed report + prioritised fix list

Start free. You only pay once you've seen there's something worth fixing — and the fee credits toward any fix work.

Who's behind it

Built by a Technical Web Architect

The scan and the audit are the work of Jerome Bilaos, a Technical Web Architect based in the Philippines who serves clinics and healthcare providers remotely worldwide. He rebuilds sites for international clients — including healthcare, wellness and spa businesses — and the same technical lens he applies to those builds is what powers the scan you just ran. No local office, no fake reviews, no sales pressure: just a real person who reads sites for a living.

See the portfolio or the main site to get a feel for the work behind the audit, or explore the other locations served.

FAQ

Clinic & healthcare questions, answered

Is the website scan really free for clinics?

Yes. The instant scan is free, needs no signup, and returns your score out of 100 and your top issues in seconds. It does not run the full 149-check audit — that's the optional deep human audit, which is USD $297 and paid only if you decide you want the complete picture.

Why does schema matter so much for a healthcare website?

Health is a YMYL topic, so Google and AI engines hold clinic sites to a higher trust bar. MedicalBusiness and Physician schema tells them exactly what you treat, who your practitioners are and where you practise — without it, you're often left out of rich results and AI health answers even when your care is excellent.

My clinic ranks fine — why would I need an audit?

Ranking and converting are different problems. Many clinic sites rank but lose patients at a slow mobile booking step, a buried phone number, or an accessibility barrier that blocks older or vision-impaired patients. The free scan shows where bookings quietly leak; the deep audit ranks every fix by what it's costing you.

What does the free scan actually check for a clinic site?

It reads your live pages and returns a score plus your top issues across SEO and indexing, mobile speed and Core Web Vitals, structure and schema, AI-readiness and trust signals. It's a fast headline read — not the 149-check deep audit.

Is my patients' data touched by the scan?

No. The scan only reads your public-facing live pages the way Google or an AI engine would. It never logs into your booking system or touches patient records. The deep audit does flag where forms or trackers might be leaking sensitive information, so you can close those gaps.

Can AI assistants actually recommend my clinic?

Increasingly patients ask an assistant "best physio near me" or "dermatologist that treats X" before they open a browser. If your site isn't machine-readable — clear schema, a clean llms.txt, structured service and location data — the assistant can't quote you, so you're left out of the answer. The scan flags whether AI engines can read you at all.

Who runs the audit?

Jerome Bilaos, a Technical Web Architect based in the Philippines who serves clinics and healthcare providers remotely worldwide. The free scan is automated; the $297 deep audit is reviewed by hand.

Start free

See where your clinic's site stands — free

Run the free instant scan, then decide if you want the full picture. No signup, nothing upfront.