Your clinic site loads, looks clean, lists your hours — and still the new-patient enquiries trickle in slower than the practice deserves. In a health field, that gap is rarely the design. It's structure Google and AI can't read, and a booking flow that quietly fails on the last tap. Start with the free instant scan: a score out of 100 and your top issues, in seconds, no signup.
Amsterdam is a pragmatic, English-fluent market: patients compare a huisarts, a tandarts, a physio or a private specialist the same way they compare anything else — quickly, on mobile, weighing reviews and effort. They are ROI-minded and privacy-aware, and they expect a clinic site to load cleanly and book in a couple of taps. When it doesn't, they don't email to complain. They tap back to Google and book the practice down the tram line instead.
The free instant scan reads your live site the way a search engine and an AI assistant actually do, and hands back a score out of 100 plus the issues hurting you most — in seconds, no signup. It's the fastest honest read on whether your site is quietly costing you Amsterdam patients. (The full 149-check deep audit is a separate, optional step, further down.)
Healthcare carries a heavier burden than most niches. Google treats medical content as YMYL — Your Money or Your Life — and holds it to a higher trust bar. The same flaw that barely dents a restaurant can bury a clinic. Here's where Amsterdam practices lose patients without ever seeing it happen:
Without structured data naming you as a medical provider, your specialties, your practitioners and your opening hours, Google and AI can't confidently classify you. In a YMYL field that uncertainty translates straight into lower rankings — and you vanish from rich results.
Most Amsterdam patients book from a phone. A booking widget that mis-sizes, an embedded calendar that won't scroll, a form that rejects a Dutch postcode or +31 number — the appointment evaporates at the final step, and you never know it was lost.
Low contrast, microscopic tap targets, unlabelled form fields. Older patients — a core slice of any clinic's list — simply can't complete the booking. It's lost revenue and, under Dutch and EU accessibility expectations, a quiet compliance risk too.
"Best fysiotherapeut near Amsterdam Zuid?" is now asked to an assistant, not just a search bar. If your pages aren't machine-readable — no schema, messy headings, no llms.txt map — the AI simply doesn't surface you. You're not rejected; you're never considered.
Each of these leaks is silent. You don't get an error — you get a quieter calendar. Want a quick gut-check first? The free Core Web Vitals checker shows how fast and stable your pages feel on a patient's phone.
No signup, no call, nothing upfront. Drop your clinic's URL into the scanner and you get an instant, honest read:
One clear number for where your site stands today across people, search and AI — the same lens applied to every site, no jargon.
The handful of problems hurting you most right now — a missing schema, a slow mobile load, an indexing gap — in plain English, not a severity wall.
A real check of your actual pages, not a generic template. You see proof there's something worth fixing before you spend a cent.
To be clear: the free scan is the score plus your top issues — not the full diagnostic. The complete 149-check audit is the optional paid step below.
Beyond the scan, there's a free toolkit you can run yourself this afternoon. For an Amsterdam clinic, the most useful starting points:
The free scan tells you that something's leaking. The deep audit tells you exactly what, where, and what it's costing — a human-reviewed report from a technical web architect, not an automated PDF dump. For an Amsterdam clinic that means MedicalBusiness/Physician schema checked page by page, the full mobile booking flow walked end to end, a WCAG accessibility pass, GDPR consent and tracking review, and an AI-readability assessment — every finding ranked, with the exact fix and why it matters.
Free to request. The $297 credits toward any fix work — so it pays for itself.
The 15 categories run from search & indexing and AI readiness through accessibility, performance, trust, privacy/compliance and more — the same engine behind the main audit.
A clinic site drifts: a plugin update breaks the booking embed, a new treatment page ships without schema, a server hiccups overnight while Amsterdam sleeps. Audit clients can opt into ongoing care — monthly re-scans that catch regressions early and always-on uptime monitoring that flags the moment your booking page goes down. Quietly, before a patient ever hits a dead form. Ask about the monitoring membership when your report lands — no pressure, it's there if you want the calendar protected month after month.
The scan and the tools are honest, and they'll take you a long way on their own. But when a finding means your clinic site needs its information architecture rebuilt — schema laid in properly, the booking flow re-engineered to survive every phone, accessibility fixed at the root rather than patched — that's not a tool's job. That's where you want a person who does this for a living. That's me.
I'm a Technical Web Architect based in the Philippines, working with clinics and businesses in Amsterdam and across Europe remotely. CET overlap is a strength, not a hurdle: deep analysis runs overnight async while you're closed, and there's a real afternoon window for calls. No fabricated local address, no front — just real contact and real work.
Yes. The instant scan gives you a score out of 100 and your top issues in seconds, with no signup and nothing upfront. The deeper 149-check audit is a separate, optional $297 review only if you want the full prioritised fix list.
Health sites fall under what Google calls YMYL — Your Money or Your Life — so they're held to a higher trust and expertise standard. Missing MedicalBusiness or Physician schema, unclear authorship and weak structure all suppress a clinic more sharply than they would a café or a shop.
It can. When patients ask an assistant for a clinic or treatment in Amsterdam, AI engines read structured, machine-readable pages — schema, clean headings, an llms.txt map. The scan flags where your site is illegible to those engines so you stop being left out of the answer.
Yes. The review flags consent and cookie issues, third-party trackers loading before consent, and contact or booking forms that handle patient data without a clear privacy path — the compliance details a GDPR-conscious Dutch clinic is expected to get right.
I work remotely from the Philippines, serving Amsterdam clients across CET. Most analysis runs overnight async while you sleep, with a real afternoon overlap for calls. There's no fabricated local address — just real contact at [email protected] and a booking link.
Both are checked. The scan looks at the mobile booking flow — the last-tap failures where an appointment quietly dies — and at WCAG accessibility barriers such as low contrast, tiny tap targets and unlabelled fields that lock out older patients who can't complete the booking.
Same audit, written for the market you actually sell in.