London property moves fast and the search results move faster. You're paying some of the highest GBP click costs in the world, competing with national portals and a hundred local agents — and your own site might be quietly working against you. Start with a free instant scan: drop in your URL and get a score out of 100 plus your top issues in seconds. No signup, no call, no catch.
It's the financial capital of the UK and Europe, which means brutal competition and some of the steepest pay-per-click costs anywhere — every wasted click on a slow or duplicated page is real money gone. Meanwhile buyers have changed: a young professional flat-hunting in Hackney now asks ChatGPT or Perplexity "best two-bed near the Overground in East London" before they ever touch Rightmove. If your site can't be read cleanly by Google and by those answer engines, you're not just ranking lower — you're not in the conversation at all.
The good news is that most of what holds a London estate-agent site back is structural and fixable. The free instant scan reads your live site the way a search crawler does and hands you a score and your most urgent issues in seconds — so you can see, before spending a penny, whether there's something worth fixing.
These aren't generic "improve your SEO" notes. They're the specific failure patterns I see again and again on property sites pulling stock from IDX and portal feeds — the ones that cost London agents enquiries without anyone noticing.
In seconds, on your live site, no signup: a clear score out of 100 and your top issues spelled out in plain English — the worst leaks first. It's the gut-check, not the full report. Enough to know whether your London property site is fighting for you or against you.
Beyond the scan, there's a small toolbox of free, single-purpose checks — point any of them at a problem you suspect. Want to know if your listing pages feel fast and stable on mobile? Run the Core Web Vitals checker. Wondering whether ChatGPT and Perplexity can even read your site? The AI crawler checker tells you in one click. No login, no limit.
The free scan tells you that something's leaking. The deep audit tells you exactly what, where, and what it's costing — a human-reviewed report running 149 checks across 15 categories, every finding ranked by impact, each with the specific fix in plain English. For a London property site that's tuned for IDX duplicates, listing schema, mobile gallery performance, stale-listing handling, and AI-readability all at once.
Full report, prioritised fix list, delivered within 3 business days. The fee credits toward any fix work — so the audit pays for itself if you have me rebuild the structure.
A property site never sits still: stock turns over daily, a feed update breaks a template, a sold listing slips back into the index. Audit clients can stay in a light monitoring membership — monthly re-scans that catch new leaks early and uptime monitoring that flags the moment a page goes down. No pressure; it's there when you want it, and we can talk it through once your report lands.
Scanners are good at pointing at what's wrong. They can't re-architect an IDX integration, restructure your area pages, or rebuild a listing template so it passes Core Web Vitals and feeds clean schema to Google and AI. When you need that — a Technical Web Architect to actually fix the structure, not just name it — that's me, Jerome Bilaos.
I'm based in the Philippines and serve London property businesses remotely. The time difference is a feature, not a bug: PH runs roughly 8 hours ahead of GMT, so I work through your night and async fixes land by your morning. No fabricated local office, no call-centre — just real, contactable work. See the portfolio, or book a call to talk through your site.
Most London agents pull listings from an IDX or portal feed, which often generates the same property at several addresses — filtered, paginated and search-parameter versions. Without a canonical tag, Google splits the ranking between them, so none of them win. The free scan flags whether your listing URLs are competing with each other.
Yes. London buyers browse on the train and on their phones, and photo-heavy galleries with unsized, uncompressed images tank Largest Contentful Paint and cause layout shift. Failing Core Web Vitals quietly lowers your rankings in one of the most competitive property markets in the world. The scan reads your live listing pages on mobile and shows the offenders.
Many London sites leave sold and let-agreed properties indexed long after they're gone. Buyers land on dead listings, bounce, and your live stock loses visibility. The audit checks whether stale listings are still indexed and how they should be redirected or removed.
London buyers increasingly ask ChatGPT or Perplexity before opening Rightmove. If your site has no llms.txt and weak structured data, answer engines can't read what areas you cover or what you list — so you're left out of the answer. The deep audit assesses your AI-readability directly.
Especially then. London is dozens of micro-markets — Clapham, Shoreditch, Richmond — and buyers search by area. Inconsistent NAP details, missing LocalBusiness and Place schema, and thin area pages mean Google can't tell which neighbourhoods you actually serve. The audit maps where your local signals leak.
The instant scan is free with no signup. The full 149-check deep audit is a one-time USD $297 per site. I'm Jerome Bilaos, a Technical Web Architect based in the Philippines, serving London property businesses remotely — the GMT time difference means I work through your night, so fixes land by your morning.