Website Audit · Real Estate

Website Audit for Real Estate

Your listings look great on a desktop in the office. But your buyers are on a phone, on the train, comparing three agents at once — and that's exactly where a property site quietly loses the enquiry. Start with a free instant scan: drop in your URL and get a score out of 100 plus your top issues in seconds, no signup. Then, if it's worth going deeper, the full human audit shows you everything.

✓ Free instant scan — score + top issues✓ No signup, nothing upfront✓ Built for listing-heavy sites
The free instant scan

What the free scan shows you

The instant scan is a fast read on your live site — built to prove, in seconds, whether something's worth fixing. It is a teaser, not the full audit.

  • Your overall score out of 100 — a quick health read for humans, search, and AI
  • Your top issues — the handful of biggest things dragging the page down right now
  • A plain-English line on what each one means for your enquiries
  • It does not run the full 149-check audit — that's the paid deep audit below
  • It does not crawl every listing page or grade every category
Scan my site — free →
Real Estate

Real estate: where sites quietly leak enquiries

Property sites have problems most other businesses never face. They're image-heavy, listing-heavy, and tied to a feed you don't fully control. Here's what I see again and again on agent and brokerage sites — and why each one costs you.

  • Speed
    Photo-stuffed listing pages that crawl on mobileA single gallery can carry 20–40 full-resolution photos, an embedded map, and a mortgage widget — all firing at once on a phone. That blows out Core Web Vitals (the loading, responsiveness and stability score Google watches), and slow listing pages are exactly the ones buyers bounce from before they ever hit "enquire."
  • Indexing
    IDX and MLS feeds spawning duplicate URLsFilters, sort orders, pagination and session IDs mean the same property is reachable at half a dozen addresses. With no canonical tag pointing to the real one, Google splits your ranking across the copies — so none of them rank, and your inventory looks thin to search engines even when it's full.
  • Local SEO
    No clear "who and where" for the officeBuyers and sellers search by suburb and city. If your office has no consistent name, address and phone (NAP) on the page, no LocalBusiness markup, and no neighbourhood pages, you're invisible in the local map pack — handing those high-intent searches to the franchise down the road.
  • Schema
    Listings with no structured dataWithout RealEstateListing, Residence/Place and geo markup, Google and AI can't tell a $400k unit from your contact page. You miss rich results, you're left out of "homes for sale in…" answer boxes, and AI assistants can't surface your inventory when someone asks them to find a property.
  • Stale
    Sold and withdrawn listings left live and indexedNothing erodes trust faster than a buyer clicking a "for sale" result that sold three months ago. Stale listing pages also dilute your crawl budget — Google spends its time on dead pages instead of your fresh inventory.
  • Accessibility
    Property photos with no alt textHundreds of images with empty alt attributes means image search can't index them, screen-reader users can't navigate, and you forfeit a whole channel of "3-bed Federation home Brunswick" style discovery that real estate is uniquely well-suited to win.
Free tools

Try the free tools too

Beyond the instant scan, there's a set of 12 free tools you can run yourself — no signup. They're handy for a quick gut-check on the exact things that bite real estate sites: load speed on mobile, whether AI can read your listings, and how stable your gallery pages feel as they load.

Going deeper

When the free scan isn't enough: the $297 deep audit

The instant scan tells you something's worth fixing. The deep audit tells you exactly what, where, and in what order — 149 checks across 15 categories, human-reviewed by a technical web architect who actually rebuilds sites. For real estate that means your listing templates, IDX integration, duplicate-URL handling, local SEO and listing schema get looked at properly, at scale — not just your homepage.

$297 USD
one-time · full report + prioritised fix list
  • 149 checks across 15 categories
  • Listing-template & IDX duplicate-URL review
  • Local SEO & listing/Place schema gaps
  • Core Web Vitals on mobile, offenders named
  • Human-reviewed, prioritised fix list
Request the deep audit →

Free to request · pay only once you've seen the value

Not sure yet? Start with the free instant scan — it costs nothing and takes seconds.

Who's behind it

Built by Jerome Bilaos, Technical Web Architect

I'm Jerome — a technical web architect based in the Philippines, working remotely with clients worldwide. I don't just point at problems; I rebuild the sites underneath them, which is why this audit reads listing pages the way Google and AI actually do, not the way a generic SEO checker skims them. Real contact, real person: [email protected] or book a call.

FAQ

Real estate website audit — questions, answered

Is the free scan really free for my real estate site?

Yes. The instant scan gives you a score out of 100 plus your top issues in seconds, with no signup and nothing upfront. It's a quick teaser, not the full audit — the deeper 149-check review is the paid $297 deep audit.

Why are real estate websites so often slow on mobile?

Listing and gallery pages carry dozens of large photos, embedded maps, and IDX widgets — all loading at once on a phone. Most buyers browse on mobile, so heavy, unoptimised images and third-party scripts blow out Core Web Vitals and quietly push you down in search.

What is the IDX duplicate-URL problem?

IDX and MLS feeds often expose the same listing at several different URLs (with filters, session IDs, or pagination). Without canonical tags, Google splits ranking signals across the duplicates and may treat your site as low-value, so none of the versions rank well.

Do real estate listings need special schema?

Yes. RealEstateListing, Residence/Place, geo coordinates, and Organization/LocalBusiness markup help Google and AI understand each property and your office location. Most agent sites have none of it, so they miss rich results and local-pack visibility.

How much does the deep audit cost?

USD $297, one-time, per website. It runs 149 checks across 15 categories and is human-reviewed with a prioritised fix list. The free instant scan and requesting an audit cost nothing.

I have hundreds of listing pages — can you audit those too?

Yes. The deep audit looks at how your listing templates, IDX integration, internal linking and indexing behave at scale, not just the homepage — because that's where most real estate enquiries are won or lost.