Website Audit · Hotels & Hospitality

Website Audit for Hotels & Hospitality

Your property looks stunning online — and still, the booking lands on Booking.com instead of your own site. That gap is rarely about the photos. It's slow mobile checkouts, missing Hotel schema, and language signals Google can't read. Start with a free instant scan: your score and top issues in seconds, no signup.

✓ Free instant scan✓ No signup, nothing upfront✓ Built for hospitality sites
Start here — free

What the free instant scan shows you

The free scan is the fast read, not the full workup. Drop in your URL and in seconds you get a score out of 100 and the top issues holding your booking site back — the kind that quietly send guests back to the OTAs. No signup, no card, no call. It's the proof there's something worth fixing before you commit a cent.

In seconds

Your score out of 100

One honest number for how your live site reads to humans, search engines and AI travel assistants right now.

Top issues

The headline problems

The handful of issues most likely to be costing you direct bookings — named in plain English, not jargon.

No signup

Instant, free, no catch

You see the result on the spot. If it's worth going deeper, the paid audit is right there. If not, you've lost nothing.

To keep this fast and free, the instant scan checks the headline signals — not the full 149-point workup. That deeper, human-reviewed pass is the paid audit further down. Run the free instant scan →

The hospitality reality

Hotels & hospitality: where sites quietly leak

A hotel site has a job most sites don't: it has to out-convert the OTA that's also listing your rooms — usually with a deeper discount and a faster checkout. Lose the guest by one tap and you don't just lose the sale, you pay 15–25% commission on the booking they make instead. Here's where it happens, technically.

01 / Direct vs OTA

The booking that pays commission

When your own pages are slow, unclear or untrusted, the guest defaults to the channel they already trust. Every direct booking you don't win is one you pay a third party for — the audit finds the friction that's making that choice for them.

02 / Rich media

Hero video and galleries killing Core Web Vitals

Uncompressed hero footage, full-res room galleries and lightbox scripts are the number-one cause of failing Core Web Vitals on hotel sites. Google sees a slow page and quietly ranks the OTA's faster one above you.

03 / Schema gaps

No Hotel, Offer or rate markup

Without Hotel/LodgingBusiness, Offer and aggregate-rating structured data, Google and AI travel assistants can't see your room types, rates or availability — so you're absent from hotel packs, map results and "best hotel in…" answers.

04 / Multilingual

Language versions cannibalising each other

Missing or wrong hreflang tags mean your English, German and Japanese pages compete for the same ranking instead of each owning its market — so international guests land on the wrong language, or none of yours at all.

05 / Mobile booking

The check-availability-to-confirm drop-off

Most reservations start on a phone. A booking engine that loads slowly, breaks the back button, or hands off awkwardly between your site and a third-party widget bleeds guests at the exact moment they were ready to pay.

06 / Booking-engine handoff

The subdomain Google can't follow

When availability and rates live on an iframe or a booking-engine subdomain, that flow is often invisible to search and slow on mobile. The transition from your beautiful marketing site to a clunky reservation step is where trust — and the sale — leaks away.

None of these show up in a glance at your homepage. They're structural, they're silent, and on a hotel site they each have a commission cost attached. That's why the deep audit ranks every finding by what it's actually costing you — biggest leak first.

Also free

Try the free tools too

Beyond the instant scan, there are 12 free tools you can run on your property's site with no signup — a quick way to gut-check the exact things that leak bookings in hospitality before you ever consider the paid audit.

Core Web Vitals checker

See whether those hero videos and galleries are dragging your loading speed under Google's threshold.

🤖

AI crawler checker

Find out whether ChatGPT and other travel assistants can even read your site to recommend your rooms.

🩺

Website checkup

A fast overall read on your booking site's health across people, search and AI.

Go deeper

The $297 deep audit — 149 checks across 15 categories, human-reviewed

When the free scan shows there's money on the table, this is how you find all of it. Not an automated PDF dump — a human-reviewed deep audit from a technical web architect, running 149 checks across 15 categories against your live property site, every finding ranked by what it's actually costing you in lost direct bookings, with the exact fix and the reason it matters.

  • 149 checks across 15 categories — every issue across guests, search & AI, ranked by commission impact, not by a scary severity label
  • Hotel & Offer schema, page by page — so Google and AI assistants finally see your rooms, rates and availability
  • Core Web Vitals breakdown with the exact hero video, gallery or script offenders named
  • Multilingual signals — hreflang, language URLs and duplicate handling so each market ranks on its own
  • Mobile booking-flow speed and the booking-engine handoff — where guests drop between availability and confirm
  • A prioritised fix list — exactly what to do first, second, third, and why
$297 USD
one-time · 149 checks · human-reviewed · prioritised fix list
  • 149 checks across 15 categories
  • Hotel, Offer & rate schema audit
  • Rich-media Core Web Vitals breakdown
  • Multilingual & booking-flow analysis
  • Delivered within 3 business days
Request my deep audit →
Requesting is free. The fee credits toward any fix work — so the audit pays for itself if you hire me to fix what it finds.
Who's behind it

A technical web architect, not a faceless tool

I'm Jerome Bilaos, a Technical Web Architect based in the Philippines, working remotely with hospitality and service businesses worldwide. The scan is automated; the deep audit is reviewed by me, by hand. I rebuild booking sites that load fast, read clearly to search and AI, and convert the guest before the OTA does — I've done the room-vs-charter, mobile-first booking work that hospitality actually needs.

Real contact, real person: [email protected]. No call centre, no fake reviews, no inflated stats — just the work.

FAQ

Hotels & hospitality: your questions, answered

Will an audit actually win me more direct bookings instead of OTA reservations?

It closes the technical gaps that quietly push guests back to the OTAs — slow mobile booking steps, missing Hotel and Offer schema, weak rate and availability signals. When your own pages load fast and Google understands your rooms and rates, your direct site competes on its own terms instead of losing the guest at the last tap.

My hotel site has big hero videos and photo galleries. Is that why it feels slow?

Usually, yes. Uncompressed hero video, oversized room photos and gallery scripts are the most common cause of failing Core Web Vitals on hospitality sites. The audit names the exact offending media and the fix — so you keep the visual richness guests expect without the loading penalty Google charges you for.

We serve guests in several languages. Does the audit check that?

Yes. It checks your multilingual signals — hreflang tags, language-specific URLs and duplicate-content handling — so each language version ranks in its own market instead of competing with or cannibalising the others.

Does the free instant scan run all 149 checks?

No. The free instant scan is a fast teaser — it gives you a score out of 100 and your top issues in seconds, with no signup. The 149 checks across 15 categories are the paid $297 deep audit, which is reviewed by a human.

Will the audit help us show up in Google's hotel and map results?

It checks the structured data and local signals that feed those surfaces — Hotel and LodgingBusiness schema, Offer and aggregate-rating markup, and on-page consistency with your business listing. These are what let Google place you correctly in hotel packs, maps and AI travel answers.

We use a third-party booking engine on a subdomain. Can you still audit it?

Yes. The handoff between your marketing site and a booking-engine subdomain or iframe is one of the biggest silent leak points in hospitality. The audit looks at how that flow performs on mobile, whether it's indexable, and where guests drop out between "check availability" and "confirm".

Start free

See where your booking site leaks — in seconds

Run the free instant scan for your score and top issues. If it's worth going deeper, the $297 deep audit is one click away. No signup, nothing upfront.