A traveller finds your Brisbane hotel on an OTA, likes the look of it, then opens your own site to book direct and dodge the commission. If your homepage stalls on a heavy hero video, your rooms don't show a rate, or the booking engine fumbles the handoff on their phone — they give up and book back on the OTA. You pay 15–20% commission on a guest you'd already won. The free instant scan gives you a score out of 100 and your top issues in seconds. No signup, no call.
Brisbane is one of the fastest-growing visitor markets in the country: interstate weekenders, business travellers in for a conference at the Convention Centre, families through on the way up the coast, and a rising tide of international guests as the city builds toward the 2032 Games. Most of them are pragmatic, value-for-money buyers — they'll happily book direct to save a few dollars and skip the OTA markup, if your own site makes it easy. The decision is almost always made on a phone, in a minute or two, somewhere between platforms.
That's the problem with so many Brisbane hospitality sites: they were built to look impressive on a desktop, not to convert a phone in a hurry. A cinematic hero, a slow gallery, a booking widget bolted on as an afterthought — beautiful, and quietly leaking the exact guests who wanted to book with you directly. The free instant scan is where you start. Drop your URL in and you get an honest score out of 100 and your headline issues in seconds, before you spend a cent or talk to anyone. It won't list every problem, but it tells you whether there's something worth fixing.
Not broken — these sites load and look polished. They leak in the places only Google, a phone, and an AI travel assistant can see. Four patterns show up again and again on Brisbane hotel and venue sites.
The rooftop-at-dusk video and the full-bleed room gallery are gorgeous — and they routinely ship as tens of megabytes that drag Largest Contentful Paint past the point Google calls the page slow. On the phone a traveller is actually using, often on patchy mobile data, you're being quietly demoted right when they're deciding.
Without Hotel/Offer/rate markup, Google can't read your room types or prices, so you're absent from the hotel pack and rate comparisons — and an AI assistant planning a Brisbane trip can't quote you at all. The OTA listing, which is fully marked up, gets shown instead.
Hotels chasing Brisbane's interstate and overseas growth often run near-duplicate or multi-language pages without correct hreflang tags. Google then treats them as competing duplicates and splits the ranking — so none of them wins, and you lose to a cleaner competitor.
The moment a guest taps "Book now" and your site hands them to a third-party booking engine is where direct bookings die. The engine loads heavy, breaks layout on a narrow screen, or loses the dates they already picked — and a guest who was ready to pay you directly bounces back to the OTA. An appointment lost at the finish line, and a commission paid for nothing.
Want to gut-check one of these right now? The free Core Web Vitals checker reads how fast and stable your page feels on mobile, and the AI crawler checker shows whether travel assistants can even read your site — both free, both in the toolkit below.
The free instant scan is exactly that: instant. Paste your hotel's URL and in seconds you get the read that matters.
A single overall score for how your live site reads to guests, search, and AI. Most sites we scan land in the middle of the range — online and functional, but leaking direct bookings they can't see.
The handful of issues hurting you most right now — often a heavy hero video, missing room schema, or a booking handoff that breaks on mobile — each in plain English, not jargon.
No account, no call, no card. Just your URL and an honest result, so you can decide for yourself whether it's worth going deeper.
To be clear: the free scan is a score plus your top issues — it's the honest first look, not the full 149-point teardown. That deeper audit is below if you want it.
Beyond the scan, there's a set of 12 free, single-purpose tools you can run on your own — no signup. Check your mobile speed, see if AI engines can read your room pages, test your schema, or get a quick overall website checkup. Handy for a Brisbane hotel that wants to poke at one specific worry — say, why the booking page feels slow — before committing to anything.
If the free scan shows there's something worth fixing, the deep audit is the complete teardown: 149 checks across 15 categories, human-reviewed by a technical web architect, ranked by what each issue is actually costing you in direct bookings and OTA commission. Built for Brisbane's market specifically — a value-conscious city where every dollar of margin you keep off the OTAs is a dollar you didn't have to discount to win.
A hotel site drifts: a new seasonal-rate page goes up, the booking engine pushes an update, a fresh hero reel gets dropped in at full resolution and quietly tanks mobile speed again, a rate change breaks the schema. Audit clients can stay in the loop with optional monthly re-scans and always-on uptime monitoring — so problems get caught before a Brisbane guest hits them on a Friday-night booking surge. Entirely optional; just ask when your report lands.
A scan can tell you the room schema is missing, the hero video is too heavy, and the booking handoff breaks on mobile. Actually rebuilding your site's structure so it loads fast, reads as a hotel to Google and AI, and books direct cleanly — that's where you need a person who's done it before. That's me, Jerome Bilaos, a Technical Web Architect who rebuilds websites for businesses across Australia and the US, working remotely from the Philippines.
I'm not pretending to have a Brisbane address — I'm based in the Philippines and serve Brisbane hotels remotely. In practice that's a feature: I'm only about two hours behind AEST, so our working days overlap almost completely and you're not waiting overnight for a reply during a busy booking period.
The free scan reads the surface; the paid audit works through all fifteen, with hospitality-specific weight on performance, schema, conversion and the direct-booking flow.
Indirectly but powerfully, yes. Online travel agencies win because their pages are fast, machine-readable and rate-aware while many Brisbane hotel sites are slow and structurally vague. When a guest finds you on an OTA, then opens your own site to book direct and save the commission, a slow hero video or a broken booking handoff sends them straight back to the OTA. The free scan shows whether your direct-booking page is even competitive; the $297 deep audit names every leak between "looked you up" and "booked direct".
Quite possibly. A full-screen hero video or auto-playing gallery is the single most common Core Web Vitals killer on Brisbane hotel sites. It pushes Largest Contentful Paint well past the point Google considers slow, and most of your traffic is on a phone — often a traveller on patchy mobile data in a taxi from the airport. The free scan estimates your mobile speed; the deep audit names the exact video and gallery assets and the weight each should be.
Almost always because your rooms and rates aren't marked up with Hotel and Offer schema. Without it, Google can't read your room types, rates or availability, so you're absent from the hotel pack and price comparisons — and AI travel assistants planning a Brisbane trip simply can't quote you. The deep audit maps exactly which pages need Hotel/Offer/rate markup so your rooms become readable to both Google and AI.
It often is. Hotels chasing Brisbane's growing international and interstate market frequently spin up near-duplicate or multi-language pages without correct hreflang tags. Google then treats them as competing duplicates and splits your ranking instead of serving the right page to the right traveller. The deep audit checks your hreflang setup and flags pages quietly cannibalising each other.
Yes. A technical website audit reads your live pages, schema, speed, booking handoff and indexing remotely — the auditor's location is irrelevant to the data. I'm based in the Philippines and serve Brisbane hotels remotely, and the AEST timezone helps: I'm only about two hours behind, so our working days overlap almost completely and you're not waiting overnight on a reservations question.
The free scan is your score out of 100 plus your headline issues. The $297 deep audit is the full picture: 149 checks across 15 categories, your Hotel/Offer/rate schema page by page, a mobile Core Web Vitals breakdown with the heavy hero video and galleries named, the booking-engine handoff tested on real phones, hreflang and indexing integrity, AI-readability, and a prioritised fix list you can action, hand your developer, or hand back to me.
Same audit, written for the market you actually sell in.