Run a free instant scan of your hotel's site and get a score out of 100 plus your top issues — in seconds, no signup. Built for New York properties losing direct bookings to OTA commissions while a gorgeous site quietly leaks guests under the hood.
New York is one of the most competitive lodging markets on earth. A guest searching for a room in Midtown, SoHo, or Williamsburg sees an OTA grid before they ever reach a hotel's own homepage — and every one of those rooms sold through Expedia or Booking.com hands over a commission that can run 15 to 25 percent of the rate. The properties that protect their margin are the ones whose own site shows up, loads fast, and closes the booking before the OTA ever gets a look.
Most New York hotel sites are not ugly. They were built by good agencies, and they look the part — cinematic hero video, lush room galleries, an elegant brand story. The problem is almost never how the site looks. It's what Google, the hotel pack, and AI travel assistants can actually read underneath, and how fast it all loads on the phone a tourist is holding on a crowded subway platform with two bars of signal.
The free instant scan is where you start. Drop in your URL and it reads your live pages the way a search engine and an AI assistant do, then hands you a score out of 100 and your most urgent issues in seconds. No signup, no call, nothing upfront — just enough to see whether your site is quietly costing you the direct bookings New York rates make so valuable.
These aren't generic SEO gripes. They're the specific failure points I see again and again on New York hospitality sites — the ones that look finished but bleed bookings.
Without Hotel / Offer / rate schema, Google fills the hotel pack and AI travel answers from OTA feeds — so a guest sees Booking.com's price for your room before they ever see yours.
That autoplay lobby reel and the full-bleed gallery are the top cause of failing Core Web Vitals. On mobile, an uncompressed hero pushes Largest Contentful Paint past 4 seconds — and Google demotes the page no matter how stunning it is.
A guest taps Book Now, gets thrown to a separate third-party engine that's slow and clunky on mobile, and abandons mid-flow. You paid the ad spend to win that visit — and lost the room in the last ten seconds.
NY hotels court international travellers with multi-language pages, but mismatched or missing hreflang tags make those versions compete. Google splits or suppresses the rankings — your own pages cannibalise each other.
The free scan is genuinely free and genuinely instant. You enter your hotel's URL and, in seconds, you get back two things: a score out of 100 that tells you at a glance how your site reads to search engines and AI, and your top issues — the handful of problems doing the most damage right now, named in plain English.
That's it for the free tier. It is not a 149-point deep audit, and it isn't meant to be. It's a fast, honest gut-check — enough for a New York operator to see whether the rooms are leaking to the OTAs, whether the hero is dragging the page under Google's speed bar, or whether the booking path is sound. If the score comes back clean, lovely. If it doesn't, you'll know exactly which fire to look at first.
Score out of 100 plus your top issues, in seconds. No signup, nothing upfront.
Beyond the scan, there's a whole shelf of free tools you can run on your hotel site right now — no email required. Check how fast your booking pages really feel, whether AI assistants can read your property, and whether your schema is doing its job.
When the free scan shows there's real money leaking, the deep audit is the next step. It's a human-reviewed report covering 149 checks across 15 categories — every hospitality-specific issue on your New York property's site, ranked not by a scary severity label but by what each one is plausibly costing you in direct bookings. You finish reading knowing exactly what to fix first, second, and third, with the precise fix for each.
For New York hotels that specifically means: a page-by-page Hotel, Offer and rate schema map so your own rooms show up in the hotel pack; a Core Web Vitals breakdown that names the exact hero and gallery assets to fix; an hreflang review so your language pages stop competing; and a measured walk through the mobile booking-engine handoff to find where guests abandon.
Score out of 100 + your top issues, in seconds. No signup. The honest gut-check.
Scan free →149 checks across 15 categories, human-reviewed, ranked by lost bookings, with a prioritised fix list.
Request the deep audit →Keep it watched after the fix. A hotel site drifts — a new seasonal offer, a booking-engine update, a rate-schema change that quietly breaks. Deep-audit clients can stay on ongoing monitoring: monthly re-scans and always-on uptime checks that catch a problem before it costs you a booking on a sold-out NYE weekend. It's a soft option, not a hard sell — ask about it when your report lands.
The scan and the tools will show you what's wrong. But when the fix is structural — re-architecting your rate schema, rebuilding the booking-engine handoff, untangling hreflang across a multi-language site — that's not a job for a plugin. That's when you need a Technical Web Architect to rebuild the structure properly. That's me, Jerome Bilaos.
I'm based in the Philippines and I work with New York hotels and hospitality brands remotely — no fabricated local address, just real contact and real work. Because Manila runs roughly 12 to 13 hours ahead of Eastern Time, the work happens overnight your time: you brief at end of day, it's waiting in your inbox the next morning. See the portfolio, read about the architect role, or book a call. Email me directly at [email protected].
That's the core of it. When your room rates, availability and offers aren't marked up with Hotel and Offer schema, Google fills the hotel pack and AI travel answers from OTA feeds instead of your own site. The audit finds where your direct-booking path is technically losing to Expedia and Booking.com, so guests can find and trust your own rate first.
Often, yes. Rich-media heroes and uncompressed galleries are the most common cause of failing Core Web Vitals on hospitality sites. On the mobile connections most New York guests book from, an autoplay hero can push Largest Contentful Paint past 4 seconds. The audit names the exact assets and the fix, so the site stays beautiful and still loads fast.
No. I'm a Technical Web Architect based in the Philippines, working with New York hotels remotely. I don't fabricate a local address. Because the Philippines runs roughly 12 to 13 hours ahead of Eastern Time, your audit and fixes get done overnight your time — you brief at end of day and it's waiting in the morning.
The free instant scan gives you a score out of 100 and your top issues in seconds, no signup — enough to see whether something's worth fixing. The $297 deep audit is the full human-reviewed report: 149 checks across 15 categories, every hospitality-specific issue ranked by what it's costing you in lost bookings, with a prioritised fix list.
For a New York hotel courting international travellers, yes. Mismatched or missing hreflang tags make your language versions compete with each other, so Google can split or suppress your rankings — hreflang cannibalisation. The audit checks whether your language and region signals are set up correctly so the right page reaches the right traveller.
Yes — and that handoff is one of the biggest silent leaks for New York hotels. When a guest taps Book Now and gets thrown to a slow third-party engine on mobile, many drop off mid-flow. The audit measures that handoff and flags where guests abandon, so you can recover bookings you're already paying ad spend to win.
Same audit, written for the market you actually sell in.