Run a free instant scan of your property's site and get a score out of 100 plus your top issues — in seconds, no signup. Built for hotels, boutique stays and hospitality businesses across Jersey City and the Hudson waterfront, where every room you lose to an OTA commission is margin you'll never see again.
Jersey City sits one PATH stop from Manhattan, and that's the whole pitch: a Lower Manhattan skyline view at a New Jersey rate. Your guests are the fintech founders setting up on the waterfront, the finance back-office teams in Newport and Exchange Place booking a block of rooms for a quarterly, the NYC weekender who did the math and crossed the Hudson. They have NYC-grade expectations of a website and a sharp eye for value — and right now, a frustrating amount of their booking demand is being intercepted before it ever reaches your own site.
The intercept happens in two places. First, the OTAs — Booking.com, Expedia, their long tail — outrank your own homepage for your own property name, then charge you 15–25% commission on the reservation you should have owned outright. Second, the guests who do find you bounce off a hero video that won't load on the train, or stall at a clunky booking handoff on their phone. The free instant scan is where you start: drop in your URL, and in seconds you get a score out of 100 and the top issues quietly costing you direct bookings. No call, no signup, no obligation.
It's rarely one dramatic failure. It's a handful of structural gaps that each skim a little margin — and together hand your guest, and your commission-free rate, straight to an OTA listing that simply did the technical homework you didn't.
Start with the free scan. If it surfaces something worth fixing — and for most hospitality sites it does — the deep audit is where every issue gets named, ranked and explained in revenue terms.
Free instant scan · $0
Deep audit · soft next step
$297 USD one-time
No pressure either way. The fee credits in full toward any rebuild work, so if you bring me in to fix what it finds, the audit effectively pays for itself — often inside a single recovered direct booking.
Before — or alongside — the scan, there's a set of 12 free tools you can run yourself: a website checkup, a Core Web Vitals reading to test that hero video, an AI-crawler check, schema and meta inspectors and more. They're a fast, no-signup way for a Jersey City property to gut-check one specific thing — like whether your room pages are even readable to an AI travel assistant — without waiting on anyone.
A hospitality site drifts: a seasonal rate page goes live, the booking engine pushes an update that breaks the mobile handoff, a quiet server hiccup takes the site down on a sold-out weekend. Audit clients can stay in the loop with monthly re-scans that catch regressions early and always-on uptime monitoring that flags the moment your site goes down — so a problem never quietly costs you a fully booked Friday night. It's a soft, optional next step; ask about ongoing care when your report lands.
The tools find the problem. When you need a Technical Web Architect to actually rebuild the structure — the Hotel and Offer schema, the speed under that hero video, the mobile booking flow, the hreflang clean-up — that's me, Jerome Bilaos.
I'm based in the Philippines and serve hotels and hospitality businesses in Jersey City remotely, working to Eastern Time and using the overnight async gap as leverage: you hand off at end of day, I work while your front desk runs the night, fixes are waiting by morning. There's no fabricated local address and no fake "Jersey City office" — just real contact. See the portfolio for live builds, browse all the locations I serve, and when you're ready, book a call or email [email protected].
Most Jersey City hotels lose direct bookings not because guests prefer the OTA, but because the OTA listing simply loads faster, reads cleaner to Google, and answers the guest's question before your own site does. Every room booked through an OTA costs you 15–25% in commission. The free scan shows where your direct-booking path is leaking; the $297 deep audit names the specific schema, speed and booking-handoff fixes that pull those reservations back onto your own site, where you keep the full rate.
Almost certainly. The rich-media hero video and room galleries that sell a Jersey City waterfront view are also the single biggest drag on your Core Web Vitals — an unoptimised hero is usually the thing Google measures as your Largest Contentful Paint, and on a phone it can push you past the point where Google quietly deprioritises the page. The deep audit shows how to keep the cinematic first impression while serving it in a way that passes, instead of choosing between beautiful and fast.
Hotel, Offer and rate structured data is hidden code that tells Google and AI travel assistants exactly what your property is, what rooms you sell and what they cost tonight. Without it, your rooms and rates stay invisible in hotel packs and in AI answers like "where should I stay near the Holland Tunnel" — so the OTAs, who do publish that data, win the placement. Most independent Jersey City properties have none of it, which is exactly why the deep audit treats it as a priority fix.
I work to Eastern Time and use the overnight gap as an advantage. Hospitality is a 24-hour business: you brief me at end of day, I work the fixes while your front desk handles the night, and the changes land before your next check-in rush. The free scan and the audit are delivered remotely — no local office, no fabricated Jersey City address. Real contact only: [email protected] or book a call.
That drop almost always happens at the handoff — the moment your site passes the guest to a third-party booking engine that loads in a clunky iframe, breaks the back button, or forces a tiny date-picker on a phone. On mobile that friction is where Jersey City business travellers and NYC weekenders abandon the booking and reopen the OTA app. The deep audit pinpoints exactly where the handoff fails and what to fix so the reservation completes on your own site.
Yes — it's the cheapest way to find out exactly what a dated hospitality site is costing you before you spend on a rebuild. Many Jersey City properties opened serving NYC-adjacent fintech and finance back-office travellers on a budget that's since been outgrown, running a cheap early site that never had real schema, was never tuned for mobile booking, and has hreflang or duplicate-URL issues splitting its own ranking. The audit tells you what to fix, and in what order, so you don't pay to rebuild the parts that already work.
Same audit, written for the market you actually sell in.