In a market where buyers and huurders scroll listings on their phone during the tram ride and decide in seconds, an Amsterdam makelaardij can't afford a site that's slow, duplicated, or invisible to AI. Start with a free instant scan: drop in your URL and get a score out of 100 plus your top issues in seconds. No signup, nothing upfront.
Amsterdam's property market moves fast and reads in two languages. An expat relocating to the Zuidas, a young couple hunting in De Pijp, an investor comparing yield in Amsterdam-Noord — they research in English, expect a polished mobile experience, and are GDPR-aware enough to notice a sloppy cookie wall. Most of them never open your site through your homepage. They land deep — on a single listing detail page pushed from a portal, a search engine, or increasingly an AI assistant — and that one page either loads fast and converts, or it stalls on a wall of photos and they bounce back to Funda. The free scan exists to surface that gap fast: in seconds you see your score and the handful of issues hurting you most — not a 149-line report, just a clear read on whether the structure underneath your listings is helping you win enquiries or quietly losing them. From there you decide if a deeper look is worth it.
These are the patterns I see again and again on Dutch property sites — none of them visible to the makelaar, all of them costing enquiries.
A listing detail page loaded with 30-plus full-resolution images, an unsized hero and a heavy interactive map blows past Core Web Vitals on mobile — exactly where most Amsterdam buyers first open it. Google demotes the slow page, and an impatient huurder leaves before the gallery even paints.
Syndicated feeds and filter/sort parameters create the same flat at five different addresses, none marked canonical. Google splits the ranking across the copies so none wins, and near-identical pages dilute the authority your real listing pages should be concentrating.
Without RealEstateListing and Place markup naming the property, price, neighbourhood and location, Google and AI can't tell a Jordaan canal-house listing from a generic page. The agency that spelled it out shows up in rich results and AI answers — yours doesn't.
A kantoor whose name, address and phone differ across the site, Google Business Profile and directories sends a muddled local signal — so a search for a makelaar in a specific buurt surfaces a competitor with cleaner, consistent local data.
Properties long since sold or rented stay live and indexed, collecting dead clicks, frustrating buyers who reach a gone listing, and diluting the fresh inventory you actually want ranking. Each one is a small, silent leak.
Relocating professionals increasingly ask ChatGPT or Gemini "which agency handles rentals in Amsterdam-Oost?" before opening a browser. With no machine-readable map of your inventory, you're simply absent from the answer.
No 149-point report, no signup, no call. The free instant scan reads your live site and hands back a single clear score plus the issues hurting you most right now — enough to know whether the foundations under your listings are sound. It's the honest first look before you spend a euro.
If you want to test a single suspicion before the full scan, the free tools library covers it — no signup. A few that Amsterdam agencies reach for first:
The free scan tells you that something's leaking. The deep audit tells you exactly what, where, and what to do first. It's a human-reviewed report — not an automated dump — written for a property agency: every finding ranked by what it's costing you in lost enquiries, with the precise fix in plain English you can action, hand to your IDX vendor or web team, or hand back to me.
The fee credits toward any fix work, so the audit pays for itself if you hire me to implement it.
A property site never sits still: new listings arrive, sold ones should retire, an IDX sync quietly spawns a fresh batch of duplicate URLs, a plugin update breaks your schema. Audit clients can opt into monthly re-scans and always-on uptime monitoring, so problems get caught before a buyer ever sees a broken or gone listing. It's a soft option, not a lock-in — ask about ongoing care when your report lands.
Automated scans are good at pointing. They can't re-architect a listing hierarchy, write the canonical rules that tame an IDX feed, build schema an answer engine actually trusts, or rebuild a gallery that loads fast on a phone. When you've seen the findings and you need a Technical Web Architect to do the rebuild, that's me — Jerome Bilaos.
I work remotely from the Philippines, serving Amsterdam agencies across the CET day. The time difference is a feature: structural and content work happens overnight for you and is ready by morning, with a clear afternoon overlap for calls. No fabricated local address, no boilerplate agency — just direct, verifiable work and real contact.
See how I think about architecture on the Technical Web Architect page and the portfolio, or book a call. Reach me directly at [email protected].
A score out of 100 and your top issues in seconds — no signup. It surfaces the obvious leaks: heavy listing-gallery pages failing on mobile, duplicate IDX/MLS URLs with no canonical, missing listing or Place schema, and a slow first load. Enough to see whether a deeper look is worth your time before spending anything.
IDX and MLS feeds — and Funda or portal syndication — often spawn the same listing at several URLs with filter and sort parameters and no canonical tag. Google splits the ranking across those copies so none wins, and the near-identical pages dilute the local authority your makelaardij should be concentrating on its real listing and buurt pages.
A detail page stuffed with 30-plus full-resolution photos, an unsized hero image and a heavy map widget blows past Core Web Vitals on a phone — exactly where most Amsterdam buyers and huurders first open a listing. Google quietly demotes the slow page, and an impatient buyer leaves before the gallery even paints.
I work remotely, serving Amsterdam across the CET day. The time gap means structural work runs overnight for you and is ready by morning, with a reliable afternoon overlap for calls. No local address is fabricated — contact is real: [email protected] or a booked call.
The free scan is $0. The full deep audit is USD $297, one-time, per site — 149 checks across 15 categories, human-reviewed, with a prioritised fix list. The fee credits toward any fix work if you hire me to implement it.
Stale sold and verhuurd listings left indexed are a quiet drag — they collect dead clicks, frustrate buyers and dilute fresh inventory. The deep audit flags them and recommends the right handling: a clean redirect, an archived state, or proper de-indexing. Ongoing monthly re-scans then catch new ones as your inventory turns over.
Same audit, written for the market you actually sell in.