Website Audit · Real Estate · Dublin, Ireland

Website Audit for Real Estate in Dublin

A Dublin buyer scrolls Daft.ie on the DART into work, opens four agent sites in four tabs, and decides in seconds which one is worth an enquiry. If your listing pages are heavy with photos and crawl on a phone, you're the tab that gets closed. Start with a free instant scan: drop in your URL and get a score out of 100 plus your top issues in seconds, no signup. Then, if it's worth going deeper, the full human audit shows you everything.

✓ Free instant scan — score + top issues✓ No signup, nothing upfront✓ Built for listing-heavy sites
The Dublin reality

Why a property site in Dublin gets judged harder

Dublin is not an ordinary market to run a website in. It's the European HQ for Google, Meta, LinkedIn and Stripe, the English-language gateway into the EU, and a city where the people viewing your listings — relocating tech workers in the Docklands, returning emigrants, cross-border buyers from the UK — are used to fast, polished software all day. They bring that expectation to your site. A slow, cluttered listing page doesn't just annoy them; it quietly tells them your agency is a step behind.

On top of that, real estate in Dublin carries detail no other niche does: a BER rating and a valid Eircode on every property, prices that buyers cross-check against the Property Price Register, and lettings demand driven by the same scale-ups that set the engineering bar. The free instant scan won't grade all of that — but in seconds it tells you whether the bones of your site are strong enough to compete here, or whether you're leaking enquiries you never see.

Where it leaks

Where real estate sites in Dublin quietly leak

These are the patterns I see again and again on Dublin estate-agent, lettings and developer sites — the niche problems of property, sharpened by the specifics of the Irish market. Each one is a viewing request that goes to the agency down Baggot Street instead of you.

  • Speed
    Photo-stuffed listing pages that crawl on a Dublin commuter's phoneA single Dublin listing can carry 30-plus full-resolution photos, a virtual tour embed, a map and a mortgage calculator — all firing at once over patchy DART or Luas mobile signal. That blows out Core Web Vitals (the loading, responsiveness and stability scores Google watches on mobile), and the heavy gallery pages are exactly the ones buyers abandon before they ever tap "request a viewing."
  • Indexing
    Daft / MyHome feeds spawning duplicate listing URLsWhen the same property lives on Daft.ie, MyHome.ie and your own site — plus filtered, sorted and paginated versions on your site — it becomes reachable at half a dozen addresses. With no canonical tag pointing to the real one, Google splits your ranking across the copies, so your own page rarely outranks the portal, and your inventory looks thin to search even when it's full.
  • Local SEO
    No clear "who and where" across Dublin's postal districtsBuyers search by district and suburb — Dublin 4, Dublin 8, Rathmines, Clontarf, Sandyford. If your office has no consistent name, address and phone, no LocalBusiness markup, and no area pages mapping the districts you actually cover, you're missing from the local map pack and from "estate agent near me" entirely — and a national franchise eats those high-intent searches.
  • Schema
    Listings with no structured data — including BER and EircodeWithout RealEstateListing, Residence/Place and geo markup, Google and AI can't tell a €500k Ranelagh two-bed from your contact page. Worse, the BER rating and Eircode Irish buyers expect are often locked inside an image or a PDF, invisible to machines — so you're left out of rich results and the AI answers buyers increasingly ask before they ever open a browser.
  • Stale
    Sale-agreed and let listings left live and indexedNothing erodes trust faster in a tight Dublin market than clicking a "for sale" result that went sale-agreed two months ago. Stale listing pages also waste crawl budget — Google spends its time re-reading dead properties instead of the fresh stock you actually want ranking this week.
  • GDPR
    Enquiry forms that trip GDPR before the lead even landsAn Irish agency sits squarely under GDPR and the Data Protection Commission. A viewing-request form with no consent checkbox, trackers firing before consent, or a missing privacy link is both a compliance exposure and a quiet trust killer — and the consent banner most agents bolt on rarely actually blocks the scripts it claims to.
The free instant scan

What the free scan shows you

The instant scan is a fast read on your live site — built to prove, in seconds, whether something's worth fixing. It is a teaser, not the full audit.

  • Your overall score out of 100 — a quick health read for humans, search, and AI
  • Your top issues — the handful of biggest things dragging the page down right now
  • A plain-English line on what each one means for your Dublin enquiries
  • It does not run the full 149-check audit — that's the paid deep audit below
  • It does not crawl every listing or grade your BER/Eircode and GDPR setup in detail
Scan my site — free →
Free tools

Try the 12 free tools too

Beyond the instant scan, there's a set of 12 free tools you can run yourself — no signup. They're handy for a quick gut-check on the exact things that bite Dublin property sites: how fast and stable a gallery-heavy listing page feels on mobile, whether AI assistants can actually read and recommend your listings, and where your schema and meta fall short.

Going deeper

When the free scan isn't enough: the $297 deep audit

The instant scan tells you something's worth fixing. The deep audit tells you exactly what, where, and in what order — 149 checks across 15 categories, human-reviewed by a technical web architect who actually rebuilds sites. For Dublin real estate that means your listing templates, Daft/MyHome feed handling, duplicate-URL canonicals, BER and Eircode markup, GDPR-safe enquiry forms and local SEO across Dublin districts all get looked at properly, at scale — not just your homepage.

$297 USD
one-time · full report + prioritised fix list
  • 149 checks across 15 categories
  • Listing-template & Daft/MyHome duplicate-URL review
  • BER, Eircode & listing/Place schema gaps
  • GDPR enquiry-form & consent review
  • Local SEO across Dublin postal districts
  • Core Web Vitals on mobile, offenders named
Request the deep audit →

Free to request · pay only once you've seen the value

Not sure yet? Start with the free instant scan — it costs nothing and takes seconds.

After the audit

Fix it once — then keep it watched

A property site never sits still: a new development goes live, a portal feed changes its export format, a sale-agreed listing lingers, a plugin update quietly breaks a canonical. For agencies that want to stay ahead of it, there's an optional monitoring membership — monthly re-scans that catch drift early and always-on uptime monitoring that flags the moment a listing page goes down. No pressure: it's there when you want ongoing care, and you can ask about it once your report lands.

Who's behind it

Built by Jerome Bilaos, Technical Web Architect

Tools find the problem. When you need someone to rebuild the structure underneath it, that's me — Jerome Bilaos, a technical web architect based in the Philippines, working remotely with clients worldwide. I work to Dublin's GMT/IST hours, and the timezone is a genuine edge: your audit and fixes get worked overnight while Dublin sleeps, so changes are ready for your morning. I don't just point at problems — I rebuild the listing templates, feeds and schema underneath them, which is why this audit reads property pages the way Google and AI actually do, not the way a generic SEO checker skims them. No fabricated local address, no call-centre: real contact, real person — [email protected] or book a call.

FAQ

Dublin real estate website audit — questions, answered

Is the free scan really free for my Dublin real estate site?

Yes. The instant scan gives your Dublin property site a score out of 100 plus its top issues in seconds, with no signup and nothing upfront. It's a quick teaser, not the full audit — the deeper 149-check review is the paid $297 deep audit.

Do you handle Daft.ie and MyHome.ie feed duplicates?

Yes. When listings are syndicated to or pulled from Daft.ie and MyHome.ie alongside your own site, the same property often ends up at several URLs with no canonical tag. The deep audit maps how your feed and on-site listing templates interact, and shows exactly where Google is splitting your ranking across duplicates.

Can the audit check BER ratings and Eircode display on listings?

Yes. Irish buyers expect a BER rating and a valid Eircode on every property. The audit checks whether that data is present, machine-readable, and marked up with structured data so Google and AI can surface it — not just buried in an image or a PDF.

Is my Dublin property enquiry form GDPR-compliant?

The deep audit flags consent and privacy issues on lead-capture forms — missing consent checkboxes, third-party trackers firing before consent, and absent privacy links. For an Irish agency under GDPR and the Data Protection Commission's enforcement, a sloppy enquiry form is both a trust killer and a real compliance risk.

You're in the Philippines — can you really service Dublin agents?

Yes. I work remotely from the Philippines to Dublin GMT/IST hours, and the timezone is an advantage: your audit and fixes are worked overnight while Dublin sleeps, so changes land ready for your morning. Contact is real and direct — [email protected] or a booked call. No fabricated local address.

How much does the Dublin real estate deep audit cost?

USD $297, one-time, per website. It runs 149 checks across 15 categories and is human-reviewed with a prioritised fix list covering listings, IDX duplicates, BER/Eircode, local SEO across Dublin districts, and GDPR. The free instant scan and requesting an audit cost nothing.