Real Estate · Brisbane, Queensland

Website Audit for Real Estate in Brisbane

Brisbane buyers shop listings from their phones, on the move, comparing three agencies before lunch. If your gallery pages crawl and your listing URLs trip over each other, you lose the enquiry before the photos even load. Start with a free instant scan — your score out of 100 and your top issues, in seconds, no signup.

✓ Free instant scan, no signup✓ Built for real estate✓ Remote from the Philippines, serving Brisbane
The Brisbane reality

A free scan that reads your site the way a Brisbane buyer's phone does.

Brisbane's market is fast-growing and refreshingly pragmatic — buyers chase value for money and decide quickly, and most of that deciding happens on a phone with a less-than-perfect connection somewhere between Chermside and Carindale. Yet a lot of agency and agent sites here are still dated or DIY: a theme bought years ago, a portal feed bolted on, photos uploaded straight from the camera at full resolution.

The free instant scan exists to make the invisible obvious in seconds. You drop in your URL on the main audit page, and it reads your live site the way Google and a buyer's mid-range Android actually do — then hands back a score out of 100 and the issues hurting you most. No call, no signup, nothing to install. It's the honest gut-check before you spend a dollar fixing anything.

Where it leaks

Where real estate sites in Brisbane quietly leak.

These aren't generic web problems — they're the specific places a property site loses enquiries. Every one of them is something a buyer never tells you about; they just open the next agency's listing instead.

  • Photo-stuffed listing and gallery pages that tank Core Web Vitals on mobile.Twenty full-resolution shots of a Paddington Queenslander look great on your monitor and crush load times on the phone the buyer is actually holding. When the hero image takes four seconds to paint, Google marks the listing slow and the buyer is already gone.
  • IDX and portal feeds spawning duplicate URLs with no canonical.The same Newstead apartment shows up under search filters, sort orders and paging — half a dozen addresses for one property, none of them flagged as the original. Google splits the ranking signals between them, so none of them rank, and your best stock stays invisible.
  • Weak local SEO and inconsistent NAP across the site.Your agency name, address and phone differ between the footer, the contact page and your portal profiles. Google can't confidently tie you to Brisbane suburbs, so you lose the local pack and the "real estate agent near me" searches that convert.
  • Missing listing and Place schema.Without structured data, search engines and AI assistants can't tell that a page is a property, which suburb it's in, or that you're a genuine agency. You're left out of rich results and out of the AI answers buyers increasingly ask first.
  • Stale sold and withdrawn listings left indexed.Sold stock from eighteen months ago still sits in Google, outranking your live listings and dropping buyers onto dead pages. Every one is a lost enquiry and a quiet signal to Google that your site is poorly maintained.
The free instant scan

What the free scan shows you.

In seconds, with no signup, the free scan gives you two things and stops there — because that's all you need to know whether there's a problem worth your attention:

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A score out of 100

One honest number for how your live site reads to people, search and AI right now. Most property sites we scan land mid-range — online, but leaking visibility to the agencies they can't see.

⚠️

Your top issues

The handful of problems hurting you most — the slow gallery, the missing canonical, the absent schema — named in plain English, so you know exactly where the leak is before deciding what to do next.

That's the free scan: a score and your top issues, instantly. It's not the full picture — it's the proof there's a picture worth looking at. Run your free scan →

More free, no signup

Try the 12 free tools too.

The scan is one read of your whole site. Sometimes you want to poke at a single thing — how fast a listing page feels, whether AI engines can read it, whether your meta tags are doing their job. The free tools let you do exactly that, no email required.

For a Brisbane agency, the most useful starting points are the speed and crawlability checks — paste in your busiest listing page and see what a buyer's phone has to wade through. Browse all 12 free tools →

When you're ready to fix it

The deep audit — 149 checks across 15 categories.

The free scan tells you something's leaking. The deep audit tells you everything, in order. It's a human-reviewed report built for real estate — every duplicate listing URL mapped, every uncompressed gallery named, your schema gaps listed page by page, your stale-listing cleanup planned — with a prioritised fix list so you know what to do first, second and third.

$297 USD
one-time · full report + prioritised fix list
  • 149 checks across 15 categories
  • Listing & gallery performance, page by page
  • IDX duplicate-URL & canonical map
  • Listing, Place & local schema gaps
  • Stale-listing cleanup plan
  • Prioritised, plain-English fix list
Request the deep audit →

No pressure — request it only once the free scan has shown you it's worth it. The fee credits toward fix work if you hire me to implement it.

After the fix

Keep it watched, listing after listing.

A real estate site never sits still — new stock goes up daily, sold pages need retiring, a feed update can quietly break a canonical overnight. If you'd rather not re-scan by hand, ongoing monitoring with monthly re-scans and uptime alerts catches drift before it costs you an enquiry. It's a soft option, not a commitment — ask about it when your audit lands.

Who's behind it

Tools find the problem. Rebuilding the structure is the human part.

The scan and the tools will show you where your Brisbane property site leaks. But finding a duplicate-URL trap is not the same as untangling an IDX feed, and a slow-gallery flag is not the same as rebuilding a listing template that stays fast at twenty photos.

When you need a Technical Web Architect to rebuild the structure underneath — not patch symptoms, but fix the foundations so the leaks close for good — that's me, Jerome Bilaos. I'm based in the Philippines and work with Brisbane clients remotely; running roughly two hours ahead of AEST, your fixes are often moving before your office opens. No fabricated local address, no call centre — just real work and a real contact. See what a Technical Web Architect does, read the places I serve, or book a call when you're ready.

FAQ

Brisbane real estate, answered.

Why do Brisbane real estate sites fail Core Web Vitals on mobile?

Listing and gallery pages are heavy with high-resolution photos. On the phones most Brisbane buyers actually use, those uncompressed images push Largest Contentful Paint well past Google's thresholds, so listings rank slower and buyers bounce before the gallery even loads.

My IDX feed creates duplicate listing URLs — is that hurting my rankings?

Almost always. IDX and portal feeds spawn the same property at several addresses — search filters, paging, sort orders — with no canonical tag, so Google splits the ranking signals between them and none of them wins. The free scan flags missing canonicals; the deep audit maps every duplicate.

Do sold or withdrawn listings need to be removed from Google?

Stale sold listings left indexed bury your live stock and send buyers to dead pages, which quietly costs enquiries. The deep audit identifies indexed-but-expired listings and the right way to retire them — redirect, noindex or a sold archive — without losing the SEO equity.

Will adding schema help my Brisbane agency show up better?

Yes. Most Brisbane agency sites are missing listing, Place and local-business structured data, so Google and AI engines can't tell which suburb a property is in or that you're a real agency. Adding it is one of the highest-leverage fixes for local search and AI answers.

You're based in the Philippines — can you audit a Brisbane site?

Yes. I'm Jerome Bilaos, a Technical Web Architect based in the Philippines serving Brisbane clients remotely. The Philippines runs roughly two hours ahead of AEST, so your fixes are often underway before your office opens. The audit is delivered by email; no local office is involved. Reach me at [email protected].

What's the difference between the free scan and the $297 audit?

The free instant scan gives you a score out of 100 and your top issues in seconds, with no signup. The $297 deep audit is the full, human-reviewed report — 149 checks across 15 categories with a prioritised fix list built for real estate.

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